IN-STORE ADVERTISING SCREEN

Digital Signage &
mass Retail

In the retail sector, communication must be clear and impactful to facilitate the consumer's buying journey and develop sales. Digital signage is particularly suited to the needs of large retailers thanks to the personalization of the messages broadcast on the screens according to defined parameters (screen location, message, day, etc.).

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In-store communication flow

How to facilitate communication through digital signage in the mass retail sector?

Digital signage in retail is considered to be a marketing technique in its own right to attract customer attention and retain them. In supermarkets, the dissemination of information to the customer is both a way of promoting the brand, but also of launching an advertising campaign for brands as part of the implementation of an omnichannel digital strategy. Screens are used to improve the customer experience on the shelf and in the store.

Digital signage offers numerous advantages to large-scale retailers. The screens broadcast personalized messages which will make it possible to promote purchasing by showcasing products and brands while improving the store's brand image. A real communication tool, digital signage guarantees fluid, regular and modern communication that makes it possible to stand out from the competition and toAttracting the consumer's attention. The content broadcast on the screens comes in various formats: photo, video, video, slideshow, social media posts... which have proven their impact on the increase in store sales. This communication channel is ideal for creating relationships with customers and thus having an impact for Increase the average shopping cart.
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The Cenareo solution combines the use of content management software (CMS) and a player to allow connection with the display screens. Thus, you can program the information and interactive animations to be broadcast on the screens according to different settings : location of the screen in stores, point of sale, date, message. The contents and offers will be displayed automatically and in real time to follow the news, which will save you precious time compared to a manual display.

Digital signage software

Cenareo, your digital signage partner

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Submit a buying journey

Digital signage screens can be used as part of a direct communication strategy via The POS (Advertising at the Point of Sale). They allow promote brands available in stores as well as products directly at the point of sale, at the moment when consumers make their purchases.

Communicating through digital signage in stores will promotesupport in the buying process and in the purchase decision. The products are highlighted with attractive content (information, demonstration, promotion, new arrivals). All available references thus gain in visibility. Dynamic, accessible content and visible in real time also offers the possibility of inducing a consumer buying journey in order to encourage the purchase of certain flagship products or to boost certain departments. The screens will allow you to guide customers around the store.

information TOUCHPOINTS

Create different contact points to inform

With dynamic content broadcast on screens, inside and outside supermarkets, you communicate on various essential information : signage, special events, offers... in several areas: at the cash desks, in the shopping mall or even in the car park.
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Outdoor screens will attract consumers to increase store traffic. Indoors, digital signage screens facilitate the dissemination of information and news to promote the brand and its actions.

WINDOW SCREEN IN STORE

Building customer loyalty in stores

Digital signage communication on a digital screen is an excellent way to build customer loyalty.

In stores, when consumers shop, they may tend to compare prices directly on their smartphone. In order to prevent these behaviors and to stand out, deliver relevant, high-quality content with calls to action, promotions, personalized content based on events, etc. Thanks to screens, you can Update automatically and quickly the content broadcast, compared to a conventional paper display.

To build customer loyalty in stores, offer entertainment via dynamic and attractive content such as contests or even exclusive in-store promotional offers. Communication through digital signage attracts attention and is more memorable. Compared to traditional displays, screens are better perceived, more visible and easier to read, which improves the memory rate in stores.