Boost YOUR customerS engagement
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Customized solutions for each of your strategic OBJECTIVES
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Des solutions personnalisées pour chacun de vos objectifs stratégiques
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Maximize my attractiveness rate
To maximize the attractiveness of your stores, i.e. to bring in as many potential customers as possible who pass by your points of sale every day, and thus multiply your sales opportunities, offer a window and external communication that is as impacting and attractive as possible.
This is the amount of time a retailer has to keep a pedestrian's attention to make them want to enter their store* (source: l'echommerces).
Offer a coherent and complementary experience between web-to-store and dynamic in-store communication
On-screen communication is a powerful phygital communication channel that ensures brand image continuity from the virtual to the physical world. The screen amplifies the in-store experience and nurtures the relationship with the brand by highlighting relevant content for shoppers.
Increase my conversion rate
Converting visitors into buyers involves product communication, promotions and the customer experience, and is measured by the in-store conversion rate.
In-store displays maximize the effectiveness and impact of digital communication on the conversion rate. They enable you to optimize and contextualize your marketing strategy (product communications, one-off and recurring promotions, etc.).
Offer a coherent and complementary experience between web-to-store and dynamic in-store communication
In-store visitors are at the closest point to the act of purchase, their brains are receptive and ready for consumption: every nudge to encourage them to buy will be decisive. That's why successfully nudging consumers towards the right product at the right time can generate a very high return on investment.
Strengthen my customer loyalty
To bring customers back to the store, you need to create a pleasant environment and a memorable customer experience through brand communication and strong commitments.
Faced with the growing number of stores and the competition offering the same products, it is essential for brands to stand out and create a divisive and surprising customer experience. This can involve transparency on the origin of products: a CSR axis that is becoming very important in the eyes of consumers.
Bringing customers back to stores
Qualitative brand content distributed intelligently in points of sale makes it possible to set up an experience that is never disappointing and to create an environment conducive to buying.
Differentiation from the competition involves in particular the use of new screen formats and the reorganization of store spaces by fully integrating them into your new concepts.
Improve my product/service communication
At points of sale, on your website and on social networks, product/service communication plays a key role in clearly presenting your offer and especially in standing out from the competition.
Focus on video and omnichannel content
Video is the most powerful format for conveying a clear and effective message. Define your product/service communication goals and translate them into videos. You can also easily adapt your videos in different formats to broadcast them on all your communication channels: Youtube, social networks, screens in stores, website...
Reinforcing the experiential
In terms of business, screens are very effective in attracting the attention of the audience, boosting promotions, and highlighting commercial operations and brand commitments through short dynamic content.
of customers enter a store because of a display that has caught their interest.
Creating memorable experiences
To offer a unique experience to your customers, many use cases are possible: personalize communications thanks to contextualization according to the weather for example, offer interactive campaigns with competitions, digitize your fitting rooms to distribute complementary products... Also consider the breakroom for your sales teams to keep them informed and motivated and thus ensure commercial performance.
Your flagship stores must be the ones that offer the most experiential to embody your brand and your values in an impacting way!
Manage my communication at a global and local level
To give local actors a hand in complete confidence in your external communication, it is essential to have different levels of user rights as well as content models in your charter. This will facilitate the large-scale management of your various sites while offering better relevance in your communication and a strengthened brand image.
More relevance and less complexity
Do you want to increase the traffic and/or the average basket of your points of sale or even improve the stock turnover rate? Opt for point of sale communication flows, thematic campaigns that can be customized locally in a few clicks, in an intuitive, simple and fast way.
Adapted to the seasonality of sales, the templates allow you to join hands with your local teams in complete confidence to update the necessary information and make your brand image shine. The models can be customized to your graphic charter on request.
Manage my data to optimize my media planning
To optimize inventory turnover in stores and therefore its profitability, it is possible to automate communication campaigns according to the products in stock, seasonality and the various highlights of the year.
Integrating screens with PIM and DAM
- No manual action: communication campaigns are automated via templates and internal data
- Possibility to sell even when the store is closed: The screen in the window offers a QR code redirecting to the commercial site
- An optimal time to market: when a product arrives in stock or is promoted in the Commercial Action Plan (PAC), its display at the point of sale is instantaneous
- A guarantee of non-disappointment: The system reviews inventory live to avoid the incident of promoted products when they would no longer be available in stores.
Monetize my audience
There are two steps to embark on the path of retail media, the future of advertising investment: The first consists in grouping and analyzing your internal data to fully know your audience and the potential of your “media heritage”. Thus, you will see more clearly your ability to monetize your screens in stores to partners, suppliers and other brands with whom you have commercial affinities. The second is to find an expert partner who can support you in this new era and help you choose, place and control your screens,
The Retail Media Era
Generate additional revenue by transforming your advertising screens into media: monetize communication spaces with your suppliers or external advertisers. Our platform allows a precise segmentation of your fleet to offer the most relevant locations to your advertisers, guaranteeing a maximized ROI.
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