1090 employees, not all of whom have access to a computer, 14 countries, 18 factories around the world and a brand to promote internally in 8 languages! This is the complex situation faced by Diana Pet Food, the company specialising in high value-added solutions that improve the well-being of cats and dogs and the satisfaction of their owners. So how do you find the perfect way to optimize its internal communication ?
Unequal access to information
Between the manager who is always connected and the production operator who does not have a computer, Not all employees have access to information in the same way. However, internal communication is a central element for muster around brand values, ensure an equal level of information between employees and countries, and create more cohesiveness. Since newsletters and the Intranet are not sufficiently inclusive tools, Diana Pet Food then imagined a new dynamic communication system with screens, in collaboration with Cenareo.
Every company site counts 1 to 5 screens according to its size and layout. Installed in areas of transit (break room, cafeteria, canteen, etc.), the screens are accessible and legible in order to facilitate the dissemination of messages to the teams.
” In total, 34 screens in 14 countries broadcast the group's information. The messages are adapted in 8 different languages so that, from Brazil to Canada and from China to Australia, all employees can have access to harmonized information.” says Cécile Briendo, Communication Project Manager at Diana Pet Food.
Strengthen your brand by adapting to local specificities
Within an international group, it is essential To locate the broadcast content. Thus, each week, the company's communication department shares about 8 new messages, translated into the group's 8 languages.
” Sharing corporate content in English to Brazilian employees wouldn't make much sense. Via the content management platform, we easily feed each screen thanks to the functionality of “screen groups” according to their language. ”
In addition, sites can take control of their communication. Today, almost 80 people have access to the management platform and benefit from user rights governed by the head office.
Each piece of information can thus be Local (in connection with a site), Regional (in connection with a continent), or International (as far as communication is concerned) Corporate). The latter represent 70% of messages.
The screens thus broadcast company news, ongoing projects, the sharing of best practices, but also the announcement of the arrival of new employees, and local information and initiatives, such as the presence of a food truck in the factory parking lot, for example.
With this easy-to-use platform, anyone can manage the creation and distribution of content, whether it is an employee at reception, human resources or in charge of site administration.
Cécile Briendo, Communication Project Manager at Diana Pet Food
Satisfied employees
According to an internal survey conducted a year after installing the solution, Diana Pet Food notes that among the participants, more than one employee out of two got into the habit of looking at a screen at least once a day.
Here are the key figures to remember:
- 95% of respondents say they “see” a screen every day
- 60% watch it at least once a day
- 46% watch more than 3 messages in a row
The combination of local and global information ensures optimized, targeted and personalized content. Enough to strengthen access to information and make internal communication a performance driver, regardless of the complexity of the environment. A completely successful approach by Diana Pet Food, since one year after the launch of the project, The content broadcast on screens wins the support of 90% of employees !
1090 employees, not all of whom have access to a computer, 14 countries, 18 factories around the world and a brand to promote internally in 8 languages! This is the complex situation faced by Diana Pet Food, the company specialising in high value-added solutions that improve the well-being of cats and dogs and the satisfaction of their owners. So how do you find the perfect way to optimize its internal communication ?
Unequal access to information
Between the manager who is always connected and the production operator who does not have a computer, Not all employees have access to information in the same way. However, internal communication is a central element for muster around brand values, ensure an equal level of information between employees and countries, and create more cohesiveness. Since newsletters and the Intranet are not sufficiently inclusive tools, Diana Pet Food then imagined a new dynamic communication system with screens, in collaboration with Cenareo.
Every company site counts 1 to 5 screens according to its size and layout. Installed in areas of transit (break room, cafeteria, canteen, etc.), the screens are accessible and legible in order to facilitate the dissemination of messages to the teams.
” In total, 34 screens in 14 countries broadcast the group's information. The messages are adapted in 8 different languages so that, from Brazil to Canada and from China to Australia, all employees can have access to harmonized information.” says Cécile Briendo, Communication Project Manager at Diana Pet Food.
Strengthen your brand by adapting to local specificities
Within an international group, it is essential To locate the broadcast content. Thus, each week, the company's communication department shares about 8 new messages, translated into the group's 8 languages.
” Sharing corporate content in English to Brazilian employees wouldn't make much sense. Via the content management platform, we easily feed each screen thanks to the functionality of “screen groups” according to their language. ”
In addition, sites can take control of their communication. Today, almost 80 people have access to the management platform and benefit from user rights governed by the head office.
Each piece of information can thus be Local (in connection with a site), Regional (in connection with a continent), or International (as far as communication is concerned) Corporate). The latter represent 70% of messages.
The screens thus broadcast company news, ongoing projects, the sharing of best practices, but also the announcement of the arrival of new employees, and local information and initiatives, such as the presence of a food truck in the factory parking lot, for example.
With this easy-to-use platform, anyone can manage the creation and distribution of content, whether it is an employee at reception, human resources or in charge of site administration.
Cécile Briendo, Communication Project Manager at Diana Pet Food
Satisfied employees
According to an internal survey conducted a year after installing the solution, Diana Pet Food notes that among the participants, more than one employee out of two got into the habit of looking at a screen at least once a day.
Here are the key figures to remember:
- 95% of respondents say they “see” a screen every day
- 60% watch it at least once a day
- 46% watch more than 3 messages in a row
The combination of local and global information ensures optimized, targeted and personalized content. Enough to strengthen access to information and make internal communication a performance driver, regardless of the complexity of the environment. A completely successful approach by Diana Pet Food, since one year after the launch of the project, The content broadcast on screens wins the support of 90% of employees !
