How can digitalization be a satisfaction tool for both its customers and its suppliers?
This question is that of most retailers who must promote the products of their suppliers, while ensuring a high level of service and offer to their customers. To deal with it, Asturiana, a subsidiary of the Saint-Gobain Distribution Bâtiment France group, specializing in roofing solutions and roofing materials, has bet on digital signage in “control room” mode For the screens installed in its 60 agencies. This feature, originally developed for advertising agencies, makes it possible to sell broadcast space on screen. An effective solution, simple to implement and with high added value for its suppliers.
As part of a partnership agreement, Asturienne offers the promotion of product ranges or innovations related to their specialties. For the supplier, this makes it possible to capture the attention of customers, strengthen the credibility and memory of its brand, and distinguish itself from its competitors.
Triple benefit: increased sales, new revenue center and communication skills
For Asturienne, screens within agencies not only guarantee a strong coherence in operational communication thanks to messages controlled by the head office, but also a way to make its investment profitable. With the broadcast of advertising spots in addition to its institutional communications, Asturienne is developing its sales based on the various choices put forward.
As explained by Pauline Marteau, who controls the displays on the screens,” Cenareo's solution is very easy to use. Its deployment in October 2019 took place in one week and all our branches are now equipped with a screen positioned in the self-service area, behind the counter. Our suppliers reach their target in a new way with B2B communication. ” A single person can thus define the broadcast calendar, update the content in a few clicks and remotely, and even personalize the offers according to the agencies in case of need or local promotional activity.
45 suppliers join this communication relay
Asturian suppliers have a visibility relay complementary to the paper catalog and the website. It is therefore not a surprise that half of them joined the project with several campaigns to be planned during the year. Cenareo's solution also makes it possible to measure broadcasts and extract useful statistics to approve suppliers' media purchases. A targeted media without management or logistics is a significant time-saver for suppliers who boost their presence as close as possible to building professionals.
A win-win system
Until now, suppliers in Asturiana had no choice but to send posters, flyers, USB sticks or DVDs to agencies distributing their products. However, it was impossible for them to ensure the proper use of these promotional tools. The risk was therefore to see unupdated products, outdated business operations, and communication that was difficult to control.
Screens and digital signage are changing this paradigm with a win-win deal, as Pauline Marteau explains:
Asturiana saves time in managing supplier communications, since everything is centralized in a system and distributed according to a specific schedule. Suppliers gain visibility on their new ranges, commercial operations or brand content with minimal investment.
How can digitalization be a satisfaction tool for both its customers and its suppliers?
This question is that of most retailers who must promote the products of their suppliers, while ensuring a high level of service and offer to their customers. To deal with it, Asturiana, a subsidiary of the Saint-Gobain Distribution Bâtiment France group, specializing in roofing solutions and roofing materials, has bet on digital signage in “control room” mode For the screens installed in its 60 agencies. This feature, originally developed for advertising agencies, makes it possible to sell broadcast space on screen. An effective solution, simple to implement and with high added value for its suppliers.
As part of a partnership agreement, Asturienne offers the promotion of product ranges or innovations related to their specialties. For the supplier, this makes it possible to capture the attention of customers, strengthen the credibility and memory of its brand, and distinguish itself from its competitors.
Triple benefit: increased sales, new revenue center and communication skills
For Asturienne, screens within agencies not only guarantee a strong coherence in operational communication thanks to messages controlled by the head office, but also a way to make its investment profitable. With the broadcast of advertising spots in addition to its institutional communications, Asturienne is developing its sales based on the various choices put forward.
As explained by Pauline Marteau, who controls the displays on the screens,” Cenareo's solution is very easy to use. Its deployment in October 2019 took place in one week and all our branches are now equipped with a screen positioned in the self-service area, behind the counter. Our suppliers reach their target in a new way with B2B communication. ” A single person can thus define the broadcast calendar, update the content in a few clicks and remotely, and even personalize the offers according to the agencies in case of need or local promotional activity.
45 suppliers join this communication relay
Asturian suppliers have a visibility relay complementary to the paper catalog and the website. It is therefore not a surprise that half of them joined the project with several campaigns to be planned during the year. Cenareo's solution also makes it possible to measure broadcasts and extract useful statistics to approve suppliers' media purchases. A targeted media without management or logistics is a significant time-saver for suppliers who boost their presence as close as possible to building professionals.
A win-win system
Until now, suppliers in Asturiana had no choice but to send posters, flyers, USB sticks or DVDs to agencies distributing their products. However, it was impossible for them to ensure the proper use of these promotional tools. The risk was therefore to see unupdated products, outdated business operations, and communication that was difficult to control.
Screens and digital signage are changing this paradigm with a win-win deal, as Pauline Marteau explains:
Asturiana saves time in managing supplier communications, since everything is centralized in a system and distributed according to a specific schedule. Suppliers gain visibility on their new ranges, commercial operations or brand content with minimal investment.
