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Bond and Triumph are coming to the Cenareo screens
The Triumph-Cenareo win-win partnership leads today to another major announcement: the unprecedented partnership Of the mythical spy James Bond with the Triumph brand. Bond rides a Scrambler 1200, an adventure bike inspired by the heritage of another British icon: Steve McQueen. The motorcycle will be subject to a limited series unveiled on March 5.
This new opus, No Time To Die, will be in theaters on April 2nd. Fans can watch the trailer for the movie on the Cenareo screens at Triumph dealerships and enjoy the prowess of the Scrambler 1200, the official Bond motorcycle.
Triumph strengthens its brand image in dealerships
For several years, the engine manufacturer has been working to strengthen its brand. In 2015, he launched a new store design and implemented his Triumph World Black concept: premium store standards with the brand's color codes: based on black, white and an industrial look, So chic ! The brand is managing this modern and strong transition by providing its dealers with a comprehensive support : architect, best practices, communication pack and... a screen by concession!
Success with connected screens
Initially managed by simple USB sticks, the very first screens proved to be such a constraint for dealerships in the fast pace of daily dealerships that they tended to abandon them. The content was little or not updated, and the new bikes were not necessarily visible to customers. The brand was found in loss of communication control while dealerships have a priority: the customer relationship and the contact with it. Triumph therefore eagerly did Pivot your screen management strategy by choosing Cenareo!
A centralized, simple and efficient tool
To lighten the burden on dealerships, the head office therefore sought a tool to centralize management content on screens and turned to the Cenareo solution. With the marketing teams taking control, dealerships only have to worry about having their screens on!
Today, each store is equipped with at least one screen and communication campaigns are updated by headquarters. In total, Cenareo deployed 72 screens in the dealerships of the British engine manufacturer.
“For years, we have been working to strengthen our brand image. To lighten our dealerships, we were looking for a simple tool to centralize the management of content on screens. We then chose the Cenareo solution, which was the most efficient.”
Julie Boulangier, Marketing Coordinator at Triumph
High-end and controlled communication
With campaigns Nationals featuring product launches and brand content (and the famous James Bond trailer!!) , the marketing team also adapts screen content to local specificities : they can be grouped by region to highlight a specific event, such as the magnificent Distinguished Gentlemen's Ride or regional motorcycle shows. Communication can also be done at the level of a single dealership to promote a special offer or a theme evening.
Triumph Motorcycles, the iconic motorcycle brand
The Rocket, Street Triple, Tiger, Bonneville and other Scramblers speak to motorcycle lovers. Legendary names developed with love and precision for 118 years by Triumph, the largest British motorcycle manufacturer. Today, the manufacturer employs 2,000 people worldwide and produces around 65,000 motorcycles per year. Machines combining design, authenticity, character and performance that are aimed at all styles of motorcyclists. In France, the brand has more than 50 dealerships.
Bond and Triumph are coming to the Cenareo screens
The Triumph-Cenareo win-win partnership leads today to another major announcement: the unprecedented partnership Of the mythical spy James Bond with the Triumph brand. Bond rides a Scrambler 1200, an adventure bike inspired by the heritage of another British icon: Steve McQueen. The motorcycle will be subject to a limited series unveiled on March 5.
This new opus, No Time To Die, will be in theaters on April 2nd. Fans can watch the trailer for the movie on the Cenareo screens at Triumph dealerships and enjoy the prowess of the Scrambler 1200, the official Bond motorcycle.
Triumph strengthens its brand image in dealerships
For several years, the engine manufacturer has been working to strengthen its brand. In 2015, he launched a new store design and implemented his Triumph World Black concept: premium store standards with the brand's color codes: based on black, white and an industrial look, So chic ! The brand is managing this modern and strong transition by providing its dealers with a comprehensive support : architect, best practices, communication pack and... a screen by concession!
Success with connected screens
Initially managed by simple USB sticks, the very first screens proved to be such a constraint for dealerships in the fast pace of daily dealerships that they tended to abandon them. The content was little or not updated, and the new bikes were not necessarily visible to customers. The brand was found in loss of communication control while dealerships have a priority: the customer relationship and the contact with it. Triumph therefore eagerly did Pivot your screen management strategy by choosing Cenareo!
A centralized, simple and efficient tool
To lighten the burden on dealerships, the head office therefore sought a tool to centralize management content on screens and turned to the Cenareo solution. With the marketing teams taking control, dealerships only have to worry about having their screens on!
Today, each store is equipped with at least one screen and communication campaigns are updated by headquarters. In total, Cenareo deployed 72 screens in the dealerships of the British engine manufacturer.
“For years, we have been working to strengthen our brand image. To lighten our dealerships, we were looking for a simple tool to centralize the management of content on screens. We then chose the Cenareo solution, which was the most efficient.”
Julie Boulangier, Marketing Coordinator at Triumph
High-end and controlled communication
With campaigns Nationals featuring product launches and brand content (and the famous James Bond trailer!!) , the marketing team also adapts screen content to local specificities : they can be grouped by region to highlight a specific event, such as the magnificent Distinguished Gentlemen's Ride or regional motorcycle shows. Communication can also be done at the level of a single dealership to promote a special offer or a theme evening.
Triumph Motorcycles, the iconic motorcycle brand
The Rocket, Street Triple, Tiger, Bonneville and other Scramblers speak to motorcycle lovers. Legendary names developed with love and precision for 118 years by Triumph, the largest British motorcycle manufacturer. Today, the manufacturer employs 2,000 people worldwide and produces around 65,000 motorcycles per year. Machines combining design, authenticity, character and performance that are aimed at all styles of motorcyclists. In France, the brand has more than 50 dealerships.
