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Covéa, the mutual group bringing together brands such as MAAF, MMA and GMF, is committed to offering an optimal candidate experience. With 5,000 recruitments per year, the challenge is not limited to attracting more candidates, but to receiving qualified profiles that are perfectly aligned with the positions to be filled.
A breath of fresh air on recruitment
In order to modernize its approach and make its job offers more attractive, Covéa integrated Cenareo Video in 2022. The use of video as a strategic tool in the recruitment process makes it possible to refine the targeting of candidates by offering qualitative content, adapted to the specificities of each position.
The deployment of Cenareo Video within the Covéa group generated positive results for both candidates and recruiters:
- Better quality of applications: videos make it possible to concretely illustrate the missions and the work environment, thus attracting profiles that are better aligned with the expectations of hiring managers.
- Time savings and increased autonomy : recruiters can create their videos themselves using predefined templates. Several features are very popular, such as the automatic addition of subtitles, which guarantees the accessibility of the videos.
- A respected brand identity : the charter and custom templates integrated into the platform ensure visual coherence with Covéa's identity.
The finalized videos are not only integrated into job offers but also broadcast on Covéa's social networks, thus maximizing their impact.
Tailor-made support from Cenareo
Cenareo supports Covéa in the development of its video strategy in order to meet all its challenges! Regular monitoring is ensured including monthly updates on the use of the solution, the latest innovations and the initiatives to be put in place to optimize its adoption. The objective: to empower users, strengthen their skills and explore new use cases to diversify video formats. In addition, the continuous training of referees also makes it possible to optimize the use of the platform and to ensure the development of the skills of the teams.
We are looking for quality applications, and Cenareo Video helps us attract the right profiles while modernizing our recruitment communication. Personalized support allows us to fully exploit the solution.
Joris Gouzien, Project & Mentoring Manager, Covéa
The integration of Cenareo Video allowed Covéa to diversify its uses beyond job offers:
- Improving video quality : optimized equipment and precise guidelines to guarantee a professional result aligned with the brand image.
- Diversification of video formats : templates created to meet different needs (promotion of a service, interviews with managers, apprenticeship courses, etc.).
- Increase in team competence : 11 employees trained in the use of Cenareo Video, with personalized support and follow-up.
At Covéa, the use of Cenareo Video has contributed to the optimization of recruitment actions, in particular through the use of video tools. Thanks to a structured digital communication strategy and diversified formats, the mutual insurance group is developing its employer attractiveness while facilitating the work of its recruiters. A winning strategy that illustrates the advantages of video in the service of recruitment!
Covéa, the mutual group bringing together brands such as MAAF, MMA and GMF, is committed to offering an optimal candidate experience. With 5,000 recruitments per year, the challenge is not limited to attracting more candidates, but to receiving qualified profiles that are perfectly aligned with the positions to be filled.
A breath of fresh air on recruitment
In order to modernize its approach and make its job offers more attractive, Covéa integrated Cenareo Video in 2022. The use of video as a strategic tool in the recruitment process makes it possible to refine the targeting of candidates by offering qualitative content, adapted to the specificities of each position.
The deployment of Cenareo Video within the Covéa group generated positive results for both candidates and recruiters:
- Better quality of applications: videos make it possible to concretely illustrate the missions and the work environment, thus attracting profiles that are better aligned with the expectations of hiring managers.
- Time savings and increased autonomy : recruiters can create their videos themselves using predefined templates. Several features are very popular, such as the automatic addition of subtitles, which guarantees the accessibility of the videos.
- A respected brand identity : the charter and custom templates integrated into the platform ensure visual coherence with Covéa's identity.
The finalized videos are not only integrated into job offers but also broadcast on Covéa's social networks, thus maximizing their impact.
Tailor-made support from Cenareo
Cenareo supports Covéa in the development of its video strategy in order to meet all its challenges! Regular monitoring is ensured including monthly updates on the use of the solution, the latest innovations and the initiatives to be put in place to optimize its adoption. The objective: to empower users, strengthen their skills and explore new use cases to diversify video formats. In addition, the continuous training of referees also makes it possible to optimize the use of the platform and to ensure the development of the skills of the teams.
We are looking for quality applications, and Cenareo Video helps us attract the right profiles while modernizing our recruitment communication. Personalized support allows us to fully exploit the solution.
Joris Gouzien, Project & Mentoring Manager, Covéa
The integration of Cenareo Video allowed Covéa to diversify its uses beyond job offers:
- Improving video quality : optimized equipment and precise guidelines to guarantee a professional result aligned with the brand image.
- Diversification of video formats : templates created to meet different needs (promotion of a service, interviews with managers, apprenticeship courses, etc.).
- Increase in team competence : 11 employees trained in the use of Cenareo Video, with personalized support and follow-up.
At Covéa, the use of Cenareo Video has contributed to the optimization of recruitment actions, in particular through the use of video tools. Thanks to a structured digital communication strategy and diversified formats, the mutual insurance group is developing its employer attractiveness while facilitating the work of its recruiters. A winning strategy that illustrates the advantages of video in the service of recruitment!
