In any organization, change management requires a strategy which is based on a fragile balance between internal communication, talent management and human support. In the case of SNCF, the Grand Est regional delegation must face three major challenges:
- Strengthen the sense of belonging and the commitment of mobile and non-connected employees in strategic projects
Following the fusion of the Champagne-Ardenne, Lorraine and Alsace regions, the challenge was to encourage teams to work together, share information and develop a sense of belonging around a global regional project that integrates three former regions with a strong identity.
- Integrate screens into the multi-channel internal communication plan
Train drivers, station attendants, controllers, maintenance workers... all professions that do not use computer tools as part of their daily work. A situation that concerns nearly 50% of employees.
- Gain in responsiveness and consistency with credible and personalized messages
Health crisis and regional exceptions must be taken into account when choosing a new communication solution.
Faced with these historical changes, he is important to strengthen the links between the company and its teams. The aim is to develop the sense of belonging of employees, to ensure their understanding of the issues and to develop pride in the work done.
“During an internal survey, 80% of managers felt that they were well informed about the business project, compared to 40% of agents. To improve the satisfaction of non-connected staff, it was necessary to add a communication channel to our strategy.”
David Dupin, Sales Manager Internal and Digital Transformation, SNCF Grand Est
The choice of the Cenareo solution:
- A solution centralized, intuitive and remotely controllable
- Getting started and rapid adoption by managers
- Responsiveness : data update in real time
- Management Glocal : contextualized and locally relevant content
In any organization, change management requires a strategy which is based on a fragile balance between internal communication, talent management and human support. In the case of SNCF, the Grand Est regional delegation must face three major challenges:
- Strengthen the sense of belonging and the commitment of mobile and non-connected employees in strategic projects
Following the fusion of the Champagne-Ardenne, Lorraine and Alsace regions, the challenge was to encourage teams to work together, share information and develop a sense of belonging around a global regional project that integrates three former regions with a strong identity.
- Integrate screens into the multi-channel internal communication plan
Train drivers, station attendants, controllers, maintenance workers... all professions that do not use computer tools as part of their daily work. A situation that concerns nearly 50% of employees.
- Gain in responsiveness and consistency with credible and personalized messages
Health crisis and regional exceptions must be taken into account when choosing a new communication solution.
Faced with these historical changes, he is important to strengthen the links between the company and its teams. The aim is to develop the sense of belonging of employees, to ensure their understanding of the issues and to develop pride in the work done.
“During an internal survey, 80% of managers felt that they were well informed about the business project, compared to 40% of agents. To improve the satisfaction of non-connected staff, it was necessary to add a communication channel to our strategy.”
David Dupin, Sales Manager Internal and Digital Transformation, SNCF Grand Est
The choice of the Cenareo solution:
- A solution centralized, intuitive and remotely controllable
- Getting started and rapid adoption by managers
- Responsiveness : data update in real time
- Management Glocal : contextualized and locally relevant content
