Digital-Out-Of-Home | Outdoor Digital Signage
Outdoor digital signage actually refers to digital billboards located outside your target's home. The term “outdoor” does not have the same precision as the term “Out-Of-Home”, because DOOH can be broadcast on the street as well as in an enclosed public or private space such as a subway station, a shopping center, a shopping center, a hospital or a museum.
Setting up a DOOH infrastructure obviously requires hardware equipment, but a dedicated software solution is essential to exploit the full potential of this communication tool, which combines considerable reach, fine targeting and immediate proximity to your reference audiences.
With our SaaS platform dedicated to outdoor dynamic signage, increase the impact of your advertising or information screens tenfold: you plan multimedia content (images, videos or real-time content) on all types of screens (LCD monitors, OLED, QLED and LED panels) indoors or outdoors, and you deploy a distribution strategy adapted to your objectives.
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Outdoor displays: choosing the right models and software
Like traditional Out-Of-Home (OOH) signage, which is based on several poster formats (4 × 3 m, Abribus poster, etc.), Digital-Out-Of-Home (DOOH) can rely on a wide variety of supports:
- Large format digital panels
- Screen walls
- Digital totems
- Indoor or outdoor screens
Our digital signage solution takes into account this great diversity of sizes, technologies and marketing issues, in order to provide you with an efficient, flexible and resilient response to all your challenges. It adapts perfectly to all types of LCD or LED communication screens, regardless of their size and resolution!
Attractive DOOH campaigns for your target audience
Outdoor advertising is a variation of billboards, one of the 6 major advertising media along with television, press, internet, radio and cinema. In 2021, the Digital Media Club unveiled a study conducted by the IFOP on the perception of French people with regard to advertising screens. In it, consumers express a positive opinion of DOOH, which they consider to be a communication medium that is both impacting and engaging.
*Source: Shopify
Choosing Cenareo means opting for simplicity of management
Connect
Connect any type of LED or LCD screen via Wifi, ethernet, 3G or 4G. Our promise: never black screens!
Control
Manage your screens and their contents remotely easily with our automation tools.
Target
Increase the value of your OOH spaces by precisely targeting your audience.
Digital-Out-Of-Home: deploy LED screens outside
- Features High Definition images and videos, with optimal visibility and colors even at a distance;
- Added value: high brightness for quality viewing despite the brightness and potential reflections related to brightness;
- Our digital signage software remote management and ease of broadcast content.
Examples of in-store screen installations
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"After analyzing and testing the solutions on the market, we chose Cenareo, the only solution enabling us to deploy our 1,200 screens so quickly and control them so simply. And to top it all off, service is exceptionally responsive!"
Jérôme Brisson - Phenix Group
Manage your fleet of outdoor digital signage screens
Do you already have your fleet of screens and do you want to boost your DOOH communication? Opt for the Cenareo display solution and easily and remotely manage your outdoor screen fleet for impactful, contextualized and effective communication. You benefit from a robust software solution, designed to also work in offline mode and ensure the continuity of your campaigns in all circumstances.
Our Digital-Out-Of-Home platform meets the challenges of a large number of players: advertising agencies, businesses, places open to the public (shops, cultural establishments, tourist sites, stations, airports, etc.), local authorities, etc.
A more agile and contextualized DOOH communication
We know that a message gets 20% * more retention if it is delivered in context. Interconnect third-party services to our APIs and automate dynamic content delivery to take advantage of each parameter and gain efficiency. With the programmatic DOOH (PDooh) functionalities offered by Cenareo, you rely on your data and the data of your partners to create an infinity of distribution scenarios.
- Weather-reactive campaigns (product promotions, dissemination of preventive messages, etc.);
- Location-based campaigns (highlighting local information or offers related to nearby retailers);
- Responsiveness to traffic flows (adaptation of messages according to attendance);
- Responsiveness to sales and stock status
Combined with our management interface allowing a fine segmentation of your fleet, these triggers allow you to build a more agile and more creative communication campaign in a few minutes.
You thus broadcast the messages at the most relevant time and place, you value the spaces in your inventory at the best price, and you maximize the return on investment of your fleet with the promise of an increased ROI.
*Neuro-Insight
A medium choosed by advertisers
Contextualization is restoring OOH's reputation and more and more advertisers are coming back to this media that had lost popularity with the advent of online advertising. Here are the big numbers*
*FEPE
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