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Customized solutions for each of your strategic goals
The impact of outdoor digital signage
French people and DooH
57% want to be informed by outdoor display screens and 37% want to discover new products.
50% of young people (under 35) have already reacted after being exposed to information via a digital screen (drive-to-web or moving to a place).
A quarter of 18-24 year olds have already made a purchase after being exposed to an advertising screen.
of French people pay attention to digital screens.*
(source: IFOP study & Digital Media Club 2021)
A local media
Digital OOH encourages 66% of consumers to search for information online and 50% to make a purchase. On average, 41% of people searched for the brand on a search engine after exposure to OOH displays, which is 5.3 times more than any other medium per advertising dollar spent (Comscore - June 2022).
A media complementary to others
OOH and especially DOOH are very powerful when linked to other media. Thus, 81% of a DOOH campaign is associated with a mobile display campaign in order to obtain better results.
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Managing a large fleet of screens on a large scale
Adapted to advertising agencies, the Cenareo solution allows you to manage your advertising screens remotely, automate distribution and target your audiences thanks to advanced distribution settings.
Screens, totem, LED
Our digital signage solution is perfectly suited to outdoor digital signage and to all types of communication screens: LED panels, dynamic totem, LCD screens... whatever their size and resolution!
Our intelligent algorithm and intuitive platform allow you to effectively manage advertising campaigns from various advertisers:
- Share of voice donors vs advertisers
- Broadcast frequency and context
- Management and analysis of purchasing models
- Exclusion rules between advertisers
- Dissemination guarantees and ACPM certification
The power of contextualized outdoor communication
To create an infinity of distribution scenarios and increase the impact of external advertising campaigns, interconnect third-party services to our APIs to automate the delivery of dynamic content:
- Weather-reactive campaigns
- Location-based campaigns
- Responsiveness to traffic flows
- Responsiveness to sales and stock status
additional retention for an advertising message broadcast in context.
* (source: Neuroinsight)
Combined with our management interface allowing a fine segmentation of your fleet, these triggers allow you to build the most inventive and effective communication campaigns with your customers.
- Delivering messages at the most relevant time and place
- Valorization of the spaces in your inventory at the best price
- Guarantee of an excellent ROI for your fleet AND an excellent ROI for your customers
The added value of programmatic buying
Connected to the Hivestack and VistarMedia Supply Side Platforms (SSPs), Cenareo allows its customers to offer all the possibilities of programmatic purchasing, for efficient cross-channel communication campaigns that integrate communication screens, as close as possible to the targets.
of DOOH agencies have adopted programmatic advertising in France.
* (source: DOOH 2023 management guide)
Programmatic technology has revolutionized the purchase of advertising space, allowing brands to use screens in a more relevant way:
- Adjust advertising messages in real time with great flexibility and precise budget control
- Target a precise and qualified audience with dynamic content adapted to the context
All the news about digital signage and video
