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Customized solutions for each of your strategic goals
The impact of outdoor digital signage
French people and DooH
57% want to be informed by outdoor display screens and 37% want to discover new products.
50% of young people (under 35) have already reacted after being exposed to information via a digital screen (drive-to-web or moving to a place).
A quarter of 18-24 year olds have already made a purchase after being exposed to an advertising screen.
of French people pay attention to digital screens.*
(source: IFOP study & Digital Media Club 2021)
A local media
Digital OOH encourages 66% of consumers to search for information online and 50% to make a purchase. On average, 41% of people searched for the brand on a search engine after exposure to OOH displays, which is 5.3 times more than any other medium per advertising dollar spent (Comscore - June 2022).
A media complementary to others
OOH and especially DOOH are very powerful when linked to other media. Thus, 81% of a DOOH campaign is associated with a mobile display campaign in order to obtain better results.DOOH sont très puissants quand ils sont liés à d’autres médias. Ainsi une campagne DOOH est associée à 81% à une campagne de display sur mobile dans le but d’obtenir de meilleurs résultats.
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Managing a large fleet of screens on a large scale
Adapted to advertising agencies, the Cenareo solution allows you to manage your advertising screens remotely, automate distribution and target your audiences thanks to advanced distribution settings.
Screens, totem, LED
Our digital signage solution is perfectly suited to outdoor digital signage and to all types of communication screens: LED panels, dynamic totem, LCD screens... whatever their size and resolution!
Our intelligent algorithm and intuitive platform allow you to effectively manage advertising campaigns from various advertisers:
- Share of voice donors vs advertisers
- Broadcast frequency and context
- Management and analysis of purchasing models
- Exclusion rules between advertisers
- Dissemination guarantees and ACPM certification
The power of contextualized outdoor communication
To create an infinity of distribution scenarios and increase the impact of external advertising campaigns, interconnect third-party services to our APIs to automate the delivery of dynamic content:
- Weather-reactive campaigns
- Location-based campaigns
- Responsiveness to traffic flows
- Responsiveness to sales and stock status
additional retention for an advertising message broadcast in context.
* (source: Neuroinsight)
Combined with our management interface allowing a fine segmentation of your fleet, these triggers allow you to build the most inventive and effective communication campaigns with your customers.
- Delivering messages at the most relevant time and place
- Valorization of the spaces in your inventory at the best price
- Guarantee of an excellent ROI for your fleet AND an excellent ROI for your customers
The added value of programmatic buying
Connected to the Hivestack and VistarMedia Supply Side Platforms (SSPs), Cenareo allows its customers to offer all the possibilities of programmatic purchasing, for efficient cross-channel communication campaigns that integrate communication screens, as close as possible to the targets.
of DOOH agencies have adopted programmatic advertising in France.
* (source: DOOH 2023 management guide)
Programmatic technology has revolutionized the purchase of advertising space, allowing brands to use screens in a more relevant way:
- Adjust advertising messages in real time with great flexibility and precise budget control
- Target a precise and qualified audience with dynamic content adapted to the context
DYNAMIC SIGNAGE
All the answers to your questions about digital signage to deploy a successful project and engage your audiences.
DOOH makes it possible to reach a large and attentive audience: a majority of French people say they look at outdoor screens, and a significant portion then search for the brand online or travel following the exhibition. By combining powerful messages, strategic locations and clear calls to action (drive-to-web, drive-to-store), outdoor screens become a powerful lever for triggering visits and purchases.
A digital signage platform dedicated to DOOH control rooms makes it possible to remotely control large fleets of LED panels, totems or LCD screens, with automatic distribution rules. Here you can set up donors/advertisers voice shares, frequencies, purchase models, exclusion rules and broadcast guarantees, while having reports and certifications such as the ACPM.
By interconnecting your screens to third-party services via API (weather, traffic, geolocation, sales or stock data), you automatically trigger content adapted to the real context. This distribution “at the right time, in the right place” greatly increases the memory of the message and improves the ROI of campaigns for both the advertising agency and the advertisers.
By connecting your fleet of screens to SSPs, you open your inventory to programmatic DOOH and cross-channel campaigns managed in real time. Advertisers can adjust their budgets, finely target their audiences, and adapt messages according to context, which increases the value of your spaces and secures more recurring revenue.
A specialized DOOH solution provides tools for fleet segmentation, reporting and distribution guarantee that make it possible to accurately document impressions, contexts and exposure quality. Combined with market figures on attention, online research and the impact on sales, these indicators demonstrate the performance of outdoor media and facilitate the increase in the budget of advertisers.
All the news about digital signage and video
