Integrating a digital signage system in a store specializing in electronics, household appliances and multimedia seems quite logical. However, logical does not always mean simple. After several partners and experiences that did not meet expectations, it was finally thanks to the collaboration with Cenareo that the idea was transformed into a sustainable project with high added value.
We were living in ridiculous situations where some of our screens were dysfunctional and ended up being turned off by store teams without us receiving any alerts... while continuing to pay for a solution that didn't work! A situation that has thankfully come to an end thanks to the collaboration with Cenareo.
Marion Montambaux, head of the visual identity division at Boulanger
Download the complete customer case
Boulanger's goals
- Reduce the time and costs of setting up and maintaining screens
- Improving the customer shopping experience and reducing perceived wait times
- Integrate omnichannel through a centralized solution
The goal is not to add a layer of complexity and manage multiple stakeholders every time a screen breaks down, is disconnected, or requires new content to be displayed.
Cenareo's response
- Increase in ROI : reduction in installation and maintenance costs and implementation of an adapted solution for the monetization of screens
- Reduced perceived wait time by 4 to 2 minutes: installing screens at the back of the checkout to improve the customer experience by broadcasting contextualized content
- Harmonization of communication across the entire fleet thanks to a remotely controllable and ergonomic solution
Before working with Cenareo, we had to manage screens that did not receive content updates, with ephemeral promotional visuals that did not disappear when they needed to (we were still talking about sales when the period was over), and with time-consuming and inefficient content management.
Screens also make it possible to sell advertising space while strengthening the customer experience, which is likely to generate more revenue. A technique that allows you to be a winner on all fronts!
Thanks to digital signage, Boulanger has put the customer experience back at the heart of the store concept. Today, all the new stores that open their doors incorporate screens. The digital signage project has grown: other locations are also in the testing phase and, ultimately, the aim is to equip all existing stores... An approach that creates an emotional connection and optimizes the customer experience and relationship.
Integrating a digital signage system in a store specializing in electronics, household appliances and multimedia seems quite logical. However, logical does not always mean simple. After several partners and experiences that did not meet expectations, it was finally thanks to the collaboration with Cenareo that the idea was transformed into a sustainable project with high added value.
We were living in ridiculous situations where some of our screens were dysfunctional and ended up being turned off by store teams without us receiving any alerts... while continuing to pay for a solution that didn't work! A situation that has thankfully come to an end thanks to the collaboration with Cenareo.
Marion Montambaux, head of the visual identity division at Boulanger
Download the complete customer case
Boulanger's goals
- Reduce the time and costs of setting up and maintaining screens
- Improving the customer shopping experience and reducing perceived wait times
- Integrate omnichannel through a centralized solution
The goal is not to add a layer of complexity and manage multiple stakeholders every time a screen breaks down, is disconnected, or requires new content to be displayed.
Cenareo's response
- Increase in ROI : reduction in installation and maintenance costs and implementation of an adapted solution for the monetization of screens
- Reduced perceived wait time by 4 to 2 minutes: installing screens at the back of the checkout to improve the customer experience by broadcasting contextualized content
- Harmonization of communication across the entire fleet thanks to a remotely controllable and ergonomic solution
Before working with Cenareo, we had to manage screens that did not receive content updates, with ephemeral promotional visuals that did not disappear when they needed to (we were still talking about sales when the period was over), and with time-consuming and inefficient content management.
Screens also make it possible to sell advertising space while strengthening the customer experience, which is likely to generate more revenue. A technique that allows you to be a winner on all fronts!
Thanks to digital signage, Boulanger has put the customer experience back at the heart of the store concept. Today, all the new stores that open their doors incorporate screens. The digital signage project has grown: other locations are also in the testing phase and, ultimately, the aim is to equip all existing stores... An approach that creates an emotional connection and optimizes the customer experience and relationship.
