VanDB is more than a brand. It's a state of mind, a taste for finding, and good times with friends. Also trendsetter on the French market, VanDB is committed to helping its partners and suppliers discover, in an innovative way, by promoting both beer brands and spirits.
The brand developed in Mayenne, its cradle, then conquered the rest of France in the form of franchises. Ambitious, It integrates new communication technologies on screens. Digital technology has naturally been placed at the heart of VanDB's strategy. Thanks to this strong digital presence, the brand offers a very attractive loyalty program, as well as regular events to discover what's new.
VanDB Fest Project: the brand's music festival
VanDB decided to create a festival in order to bring together beer and wine lovers and music lovers: The VanDB Fest.
This first edition was a real success since it allowed the meeting of more than 36,000 festival-goers in Mayenne from September 13 to 15, 2019. During these 3 days, 18 groups followed one another for 16 hours, on 3 stages. In addition, there are 156 meters of bars to have a drink with friends and spend an unforgettable moment at the festival.
A well-thought-out communication strategy
For the announcement of the festival, VanDB relied on the Cenareo screens for franchises in order to offer a surprise.
The commercials were combined with an eye-catching countdown and then broadcast on 110 in-store screens, all synchronized to the nearest second.
The campaigns started simultaneously and synchronized in all franchise stores thanks to connected screens. An exceptional and creative strategy included publications announcing clues every day to lead to a countdown on D-Day. All screens have been synchronized to the nearest second to spread the surprise to visitors.
A post was then rebroadcast every 5 minutes for 1 hour.
This campaign was also visible on social networks to capture the target outside the store, and direct them in store and discover this surprise.
VanDB is more than a brand. It's a state of mind, a taste for finding, and good times with friends. Also trendsetter on the French market, VanDB is committed to helping its partners and suppliers discover, in an innovative way, by promoting both beer brands and spirits.
The brand developed in Mayenne, its cradle, then conquered the rest of France in the form of franchises. Ambitious, It integrates new communication technologies on screens. Digital technology has naturally been placed at the heart of VanDB's strategy. Thanks to this strong digital presence, the brand offers a very attractive loyalty program, as well as regular events to discover what's new.
VanDB Fest Project: the brand's music festival
VanDB decided to create a festival in order to bring together beer and wine lovers and music lovers: The VanDB Fest.
This first edition was a real success since it allowed the meeting of more than 36,000 festival-goers in Mayenne from September 13 to 15, 2019. During these 3 days, 18 groups followed one another for 16 hours, on 3 stages. In addition, there are 156 meters of bars to have a drink with friends and spend an unforgettable moment at the festival.
A well-thought-out communication strategy
For the announcement of the festival, VanDB relied on the Cenareo screens for franchises in order to offer a surprise.
The commercials were combined with an eye-catching countdown and then broadcast on 110 in-store screens, all synchronized to the nearest second.
The campaigns started simultaneously and synchronized in all franchise stores thanks to connected screens. An exceptional and creative strategy included publications announcing clues every day to lead to a countdown on D-Day. All screens have been synchronized to the nearest second to spread the surprise to visitors.
A post was then rebroadcast every 5 minutes for 1 hour.
This campaign was also visible on social networks to capture the target outside the store, and direct them in store and discover this surprise.
