Promologis is a branch of the Action Logement group, which builds and manages rental housing stock. In 2020, they managed 25,000 homes across France, representing 65,000 people housed and 340 field employees for the daily management of these residences.
IOT Valley illustration source.
To streamline and simplify communication between residents and local managers, Promologis decided to equip these entities with communication screens. They will be installed in all of their student residences as well as in all Promologis agencies and at the head office.
➡️ Feedback on Promologis's experiment to validate digital signage as the main information tool for residents.
Improving communication between residents and local Promologis managers
Communication was sometimes difficult at the local level: the tenants had very little information about the life of their residence. Important information was not properly transmitted to residents, such as events organized by Promologis but also the maintenance of the premises and technical interventions.
This problem with the dissemination of information within the residences has resulted in: Residents' dissatisfaction, but also a loss of productivity field collaborators, who on each intervention had to recall the reason for their visit or the latest information that was not shared.
The project to identify problems in order to provide an adequate solution is led by IOT Valley and by the IT Department (IT Services Director) of Promologis. The main problem that stands out is the following: The occupants do not have information about the life of their residence.
This major problem has negative consequences for tenants and for promologis:
- A lack of visibility because each tenant makes his requests individually and does not know those of the other tenants
- The resources implemented by Promologis are not highlighted
- Tenants do not know who to contact, do not know the right contact person for their requests
Digital signage to improve the sharing of information with tenants
4 specific objectives are set:
- Promote Promologis' actions among tenants
- Improving customer satisfaction through a better relationship
- Increase the productivity of local managers by reducing their calls and trips
- Save money by reducing the need for technical interventions, for better team performance
Experiment, set goals, decide
4 months of field experimentation were carried out in 2 student residences of the Promologis group. 2 screens in a residence of around 300 tenants and 1 screen for a residence that welcomes a hundred students. These digital signage screens were installed in the common areas of the residences. to broadcast content on the life of residences:
- Les happenings organized for or by students and places where they can meet and exchange
- Les planned maintenance operations in the coming weeks
- Les various services offered by the Promologis group for the intended target, in this case the students.
The communication of these screens is entrusted to the field managers of the residences, who are accompanied by a person from the communication department of the Promologis group. The DSI is still coordinating the project, in collaboration with the student residence manager to be as close as possible to the needs of this young target group.
To succeed in the pilot project, metrics are monitored in order to be able to validate or not the success of this field experiment:
- The satisfaction of Fleet Managers & Content Planners, who use the Cenareo platform to publish content on screens
- The number of campaigns created and broadcast monthly on screens
- Residents' satisfaction with access to information.
On-screen communication that solves many problems in the field
The results are clear:
✔️ Users of the Cenareo platform to create and program content on screens are very satisfied. They point to a considerable saving of time and a better relevance of the information thanks to information directly transmitted by the property managers of the residence or by the Promologis agency in charge of more transversal subjects.
✔️ The increase in the monthly number of information campaigns per month, which went from 3 to 6.75 with screens.
✔️ One increased resident satisfaction on communication and information sharing
Thus, after the installation of dynamic display screens in Promologis residences, more than 50% of residents say they are better informed!
It is thanks to its rapid results, which have solved numerous field problems related in particular to the satisfaction of residents and the performance of field teams, that Promologis decided to deploy the Cenareo solution on a large scale.. This will allow the social landlord toharmonize internal and external communication For a better efficiency teams and a better relay of information between the various entities.
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