What to remember
A video editing tool is essential in business to produce promotional videos, training content, presentations for social networks, or even internal communication materials. As part of their communication strategy, the regular broadcast of professional quality videos allows organizations to strengthen their image, increase their visibility and boost their communication, both internal and external. Choose an intuitive and powerful video editing tool to facilitate the production of a quantity of quality videos.
What are the criteria for choosing a video editing tool in business?
Selecting a business video editing tool should leave nothing to chance. Several essential criteria must be taken into consideration.
- Accessibility and handling
The tool must be accessible according to the device used and the interface must be simple and intuitive for the team that will edit the videos. Getting started must be fast enough to allow everyone to become independent without requiring heavy training.
- Compatibility with media and formats
A good video editing tool should make it possible to export creations in formats adapted to different distribution channels: dynamic signage, social platforms, websites, newsletters, intranet, etc. The support of high definition, of 4K, can be decisive.
- Collaborative features
In a business environment, the collaborative dimension is very important. It is therefore essential to choose a tool that offers, according to needs, the management of user rights, the sharing of projects, the annotation or validation of content by several stakeholders.
- The variety of features
Some software offers template libraries, animated graphics, subtitle management, special effects, and integration of multimedia elements (music, images, voice-over). The more exhaustive the tool is in its options, the more creative freedom it offers to meet a variety of needs and uses in audiovisual communication.
- Integration into the business ecosystem
It may be appropriate to favour solutions that can interface with other tools or systems that already exist (management platforms, social networks, digital signage systems, cloud). This simplifies content management and allows for effective multi-channel delivery.
- The cost
It is necessary to analyze the cost of the tool in terms of its functionalities and the expected volume of use. Some offer licenses for purchase, others work by subscription or on a pay-per-use basis.
Top 5 best video editing tools
Cenareo's video solution: The solution for creating, editing and broadcasting videos
Cenareo's video solution allows companies to produce, organize and broadcast a large volume of video content in a minimum of time, while guaranteeing editorial and visual consistency across all projects. Designed to be accessible to all professions, it combines an Auto mode capable of generating a finalized video in less than 30 minutes thanks to personalized templates and automated editing, and a Studio mode allowing to obtain a professional result in less than 48 hours through the support of experts. Designed for multi-project management, it integrates validation workflows, user groups and task assignments to streamline collaboration between teams. The tool also facilitates distribution across all channels and offers detailed analyses to optimize performance. Whether it's interviews, customer testimonies, employee portraits, employee portraits, training videos, training videos, event content or corporate announcements, Cenareo adapts to all uses and supports organizations in the creation of large-scale videos, combining autonomy, productivity and quality.
The tool is particularly aimed at companies and organizations that want to produce engaging videos quickly and on a large scale, independently, regardless of the level of expertise of their employees.
Adobe Première Pro: The video editing software from the Adobe suite
Adobe Premiere Pro remains a leader in the world of professional video editing tools. Integrated into the Adobe Creative Cloud suite, it is available on macOS and Windows. Intended for advanced use, it offers great functional richness: multi-track editing, advanced management of special effects and transitions, color calibration, audio correction, dynamic titling... Native compatibility with other Adobe software (After Effects, Photoshop, Audition) makes it a very good choice for communication services that regularly produce integrated graphic or audiovisual content.
Premiere Pro is primarily aimed at editing professionals, but can also be open to intermediate profiles thanks to the multitude of tutorials and resources available online.
Final Cut Pro: iMovie's big brother for professionals
Specifically developed for the Apple ecosystem, Final Cut Pro is the must-have software for Mac users looking for performance and innovation. Much more advanced than iMovie, it offers a clean and intuitive interface, exceptional processing speed and effective management of heavy projects (editing in several formats, 4K, HDR, etc.). Final Cut Pro seduces with its ease of use, its automation tools, its many advanced features (multicam, professional effects, intelligent rush organization, subtitle management), and its very rich plugin ecosystem.
It is aimed at creative teams who want to combine efficiency and professional rendering without having to go through complex and time-consuming workflows.
Movie maker: The online video editing software
Launched as a modern evolution of the popular Windows Movie Maker, Movie Maker Online was able to gain in simplicity and accessibility. Based on the web, it is accessible from any browser, which gives it great flexibility. Movie Maker Online offers the basic functionalities necessary for business communication: cutting, editing sequences, adding titles, music, images, and transitions.
The absence of software to install facilitates mobile work and large-scale deployment, even on low-powered workstations. The tool is mainly intended for simple internal communication projects, ad hoc announcements, or content adapted to digital signage. It is the ideal solution for companies looking to allow all their employees, regardless of their IT environment, to make videos quickly and without installation.
