in-store advertising screen

Digital signage in stores and point-of-sale networks

Connect any type of in-store screen and manage your messages with the Cenareo digital signage solution.

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DYNAMIC DISPLAY IN STORE

Dynamic displays
for your store

Nielsen conducted a survey of 120 retailers using digital signage in their stores. The company observed that 80% of them had seen their sales increase by 33% compared to those achieved with conventional printed posters*.

BUYING BEHAVIOR
68%
of customers say that digital signage makes them more likely to buy the products advertised*.
ATTRACT CUSTOMERS
80%
of customers enter a store because of a display that has caught their interest.
SALES PERFORMANCE
80%
of retailers report a 33% increase in sales compared with conventional printed posters.

*Source Shopify

digital signage for stores and points of sale

The most intelligent digital signage solution on the market

Create

Use your existing formats, retrieve online content from Youtube or your social networks, or create your messages directly from our management platform.

Distribute

Our intelligent algorithms broadcast your content according to your criteria (times, days, broadcast rhythm), or external parameters (weather, stock levels, etc.).

Pilot

Thanks to your dashboards, you can maintain visibility on all your screens, wherever they are. With no limits on users or content, you can give your local relays control by sharing rights to your screens.

In-store communication flows

Communicate simply and effectively

Cenareo's point-of-sale communication flows are thematic campaigns that can be customized to address the following key issues

  • Increased traffic
  • Increase in average basket
  • Improve inventory turns

This allows you to create and update your point-of-sale communication campaigns in just a few clicks, intuitively, simply and quickly. Adapted to the seasonality of sales, the templates are perfect for glocal communication: you can confidently hand over to your local teams to update the necessary information and let your brand image shine. Templates can be customized to your corporate identity on request.

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Examples of in-store screen installations

Choose digital display

The potential of in-store digital signage

Connected screens offer infinite possibilities. As a new tool for digitalizing points of sale, they enable retailers to adapt to the constraints imposed by new purchasing behaviors. Digital signage is one way of enhancing the in-store customer experience.

  • Increased traffic
    Make your content reactive to its environment: use sensors or third-party applications to trigger your broadcasts without human intervention (reactive weather, facial detection, motion detectors, thermal sensors, etc.).
  • Bring your audience into your world with interactive scenarios
    Create unique interactive experiences for greater engagement. QR codes, sensors, connected buttons, tablets: all opportunities to dramatize your point of sale. Gamification tools, they can also be audience and performance measurement tools.
  • Monetize your screens with programmatic and advertising network functions
    Generate additional revenue by transforming your advertising screens into media: monetize advertising space with your suppliers or external advertisers. Our platform enables precise segmentation of your inventory, so you can offer your advertisers the most relevant locations, guaranteeing maximum ROI.
ENERGIZE THE IN-STORE CUSTOMER EXPERIENCE

Integrate digital signage into your concept and strengthen your brand image

The most successful businesses are more than just stores for their customers. Companies like Apple, Swatch and Ben & Jerry's are better known for the image they project than for their products.

It's the message you convey that attracts customers and keeps them coming back. Digital signage frees up space in the store and breaks down the boundaries of traditional signage, allowing you to go far beyond static POP.

Your message will be conveyed far more effectively. So you can develop your concept within the store. Concept stores, franchises and showrooms are other examples of where digital signage can make a difference. Digital signage draws customers' attention to your products, with messages that are adaptable and always aesthetically pleasing.

IN-STORE DISPLAY

Display your brand in the shop window and generate in-store traffic

The benefits of digital signage start long before customers take the first step into your store. Digital signage helps you create more attractive and effective digital storefronts.

Out of stock or overstock? Use intelligent digital signage in your sales space to inform your customers in real time of a local or national promotion in your stores.

You have sales staff who can answer customers' questions about any product in the store. But wouldn't their time be better spent promoting sales rather than answering the same questions over and over again?

With Cenareo digital signage software, you can display more product information for customers to see. You can also attract customers to interactive screens displaying the information they're looking for. This frees up your sales staff to devote all their time to selling. You can even offer comparisons between well-known products, making it easier for customers to decide what to buy.

Our digital signage solution also enables you to increase your sales through up-selling and cross-selling, without having to increase your workforce. Thanks to the easy-to-use Cenareo SaaS platform, you can program digital screens to make recommendations and promote complementary items.

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