Digital signage in stores and point-of-sale networks
Connect any type of screen in store and manage your messages with the Cenareo digital signage solution.
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Dynamic screens
for your store
Nielsen conducted a study with 120 retailers using a digital signage solution in their store. The company observed that 80% of them saw their sales increase by 33% compared to those made with traditional printed posters. *
*Source: Shopify
The smartest digital signage solution on the market
Create
Use your existing formats, retrieve online content from YouTube or your social networks or create your messages directly from our management platform.
Broadcast
Our intelligent algorithms broadcast your content according to your criteria (hours, days, distribution rate), or external parameters (weather, stock status, etc.)
Pilot
Thanks to your dashboards, you keep visibility on all your screens, wherever they are. With no limit of users or content, you can give a hand to your local relays by sharing rights on your screens.
Add broadcast context to increase impact
Communicate in a simple and effective way
Cenareo offers communication flows in points of sale, these are thematic campaigns to be personalized to act on the following key topics:
- Increase in traffic
- Increase in the average basket
- Improving the inventory turnover rate
This allows you to create and update your point of sale communication campaigns in a few clicks, in an intuitive, simple and fast way. Adapted to seasonal sales, templates are perfect for glocal communication: you can reach out to your local teams with confidence to update the necessary information and make your brand image shine. The models can be customized to your graphic charter on request.
Examples of in-store screen installations
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The potential of digital signage in store
Connected screen parks offer endless possibilities. A new tool for digitizing points of sale, it allows retailers to adapt to the constraints imposed by new buying behaviors. Digital signage, or digital signage, is one of the ways to be exploited to enrich the customer experience in stores.
- Increase in traffic
Make your content responsive to their environment: use detectors or third-party applications to trigger, without human intervention, your broadcasts (weather-reactive, facial detection, motion detectors, thermal sensors, etc.). - Bring your audience into your world with interactive scenarios
Create unique interactive experiences for more engagement. QR codes, sensors, connected buttons, tablets: so many opportunities to dramatize your point of sale. Gamification tools, they can also be audience and performance measurement tools. - Monetize your screens thanks to programmatics and the control function
Generate additional revenue by transforming your advertising screens into media: monetize communication spaces with your suppliers or external advertisers. Our platform allows a precise segmentation of your fleet to offer the most relevant locations to your advertisers, guaranteeing a maximized ROI.
Integrate digital signage into your concept
The most successful businesses are more than just stores for their customers. Companies like Apple, Swatch, and Ben & Jerry's are better known for their image than for their products.
It's the message you're sending that attracts customers and keeps them coming back. Dynamic display for windows frees up space in the store and abolishes the boundaries of traditional signage by allowing you to go far beyond simple static POS displays.
Your message will be delivered much more effectively. So you can develop your concept inside the store. Concept stores, franchises or showrooms are other examples where digital signage is relevant. Digital signage draws customers' attention to your products through messages that are adaptable and always aesthetic.
Display your brand in the window and generate in-store traffic
The benefits of digital signage start long before customers take the first step inside your store. Digital storefront signage is a tool that energizes points of sale and helps you create more engaging and effective digital stores.
Out of stock or an excess of stock? Use smart digital POS in your retail space to inform your customers in real time about local or national promotions in your stores.
You have sales staff who can answer customer questions about any product in the store. But wouldn't their time be better spent promoting sales rather than answering the same questions over and over again?
With Cenareo digital signage software, you are in a position to display more product information that can be viewed by customers. You can also draw customers to interactive screens that show the information they're looking for. This freed up, sales staff will be able to devote all their time to selling. You can even offer comparisons between recognized products that will make it easier for customers to make a purchase decision.
Our digital signage solution also allows you to increase your sales through upselling and cross-selling, without increasing your workforce. Thanks to the easy-to-use Cenareo SaaS platform, you can program dynamic screens in the window in order to issue recommendations and promote complementary items.
We support businesses in other strategic areas
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