Digital signage in stores and point-of-sale networks
Connect any type of screen in store and manage your messages with the Cenareo digital signage solution.
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Dynamic screens
for your store
Nielsen conducted a study with 120 retailers using a digital signage solution in their store. The company observed that 80% of them saw their sales increase by 33% compared to those made with traditional printed posters. *
*Source: Shopify
The smartest digital signage solution on the market
Create
Use your existing formats, retrieve online content from YouTube or your social networks or create your messages directly from our management platform.
Broadcast
Our intelligent algorithms broadcast your content according to your criteria (hours, days, distribution rate), or external parameters (weather, stock status, etc.)
Pilot
Thanks to your dashboards, you keep visibility on all your screens, wherever they are. With no limit of users or content, you can give a hand to your local relays by sharing rights on your screens.
Add broadcast context to increase impact
Communicate in a simple and effective way
Cenareo offers communication flows in points of sale, these are thematic campaigns to be personalized to act on the following key topics:
- Augmentation du trafic : Increase in traffic
- Immerse your audience in your world with interactive scenarios:Increase in the average basket
- Monetize your screens through programmatic and ad sales: Improving the inventory turnover rate
Communicate simply and effectively
Cenareo offers point-of-sale communication flows, which are customizable thematic campaigns designed to address the following key topics
- Increase foot traffic
- Increase average basket size
- Improve inventory turnover rate
This allows you to create and update your point-of-sale communication campaigns in just a few clicks, intuitively, simply, and quickly. Adapted to sales seasonality, the templates are perfect for glocal communication: you can confidently empower your local teams to update necessary information and make your brand shine. Templates can be customized to your graphic charter upon request.
Integrate in-window digital signage into your concept
The most successful businesses are more than just stores to their customers. Companies like Apple, Swatch, and Ben & Jerry's are known more for the image they project than for their products.
It's the message you convey that attracts customers and keeps them coming back. Digital signage for store windows frees up space in the store and breaks down the boundaries of traditional displays, allowing you to go far beyond simple static POS materials.
Your message will be conveyed much more effectively. This allows you to develop your concept inside the store. Concept stores, franchises, and showrooms are other examples where digital signage proves relevant. Digital signage draws customers' attention to your products with adaptable and consistently aesthetic messages.
Showcase your brand in your window display and drive in-store traffic
The benefits of digital signage begin long before customers even step foot inside your store. In-window digital signage is a tool that energizes points of sale and helps you create more attractive and effective digital storefronts.
Stockout or overstock? Use smart digital POS displays in your sales area to inform customers in real-time about local or national promotions in your stores.
You have sales staff capable of answering customer questions about any product in the store. But wouldn't their time be better spent promoting sales rather than answering the same questions repeatedly?
With Cenareo's digital signage software, you can display more customer-browsable product information. You can also direct customers to interactive screens providing the information they're looking for. This frees up sales staff to dedicate all their time to selling. You can even offer comparisons between well-known products to facilitate customers' purchasing decisions.
Our digital signage solution for the retail sector also allows you to increase your sales through upselling and cross-selling, without increasing your headcount. Thanks to the easy-to-use Cenareo SaaS platform, you can program dynamic in-window screens to make recommendations and promote complementary items.
Examples of in-store screen installations
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The potential of digital signage in store
Connected screen parks offer endless possibilities. A new tool for digitizing points of sale, it allows retailers to adapt to the constraints imposed by new buying behaviors. Digital signage, or digital signage, is one of the ways to be exploited to enrich the customer experience in stores.
- Increase in traffic
Make your content responsive to their environment: use detectors or third-party applications to trigger, without human intervention, your broadcasts (weather-reactive, facial detection, motion detectors, thermal sensors, etc.). - Bring your audience into your world with interactive scenarios
Create unique interactive experiences for more engagement. QR codes, sensors, connected buttons, tablets: so many opportunities to dramatize your point of sale. Gamification tools, they can also be audience and performance measurement tools. - Monetize your screens thanks to programmatics and the control function
Generate additional revenue by transforming your advertising screens into media: monetize communication spaces with your suppliers or external advertisers. Our platform allows a precise segmentation of your fleet to offer the most relevant locations to your advertisers, guaranteeing a maximized ROI.
Integrate digital signage into your concept
The most successful businesses are more than just stores for their customers. Companies like Apple, Swatch, and Ben & Jerry's are better known for their image than for their products.
It's the message you're sending that attracts customers and keeps them coming back. Dynamic display for windows frees up space in the store and abolishes the boundaries of traditional signage by allowing you to go far beyond simple static POS displays.
Your message will be delivered much more effectively. So you can develop your concept inside the store. Concept stores, franchises or showrooms are other examples where digital signage is relevant. Digital signage draws customers' attention to your products through messages that are adaptable and always aesthetic.
Display your brand in the window and generate in-store traffic
The benefits of digital signage start long before customers take the first step inside your store. Digital storefront signage is a tool that energizes points of sale and helps you create more engaging and effective digital stores.
Out of stock or an excess of stock? Use smart digital POS in your retail space to inform your customers in real time about local or national promotions in your stores.
You have sales staff who can answer customer questions about any product in the store. But wouldn't their time be better spent promoting sales rather than answering the same questions over and over again?
With Cenareo digital signage software, you are in a position to display more product information that can be viewed by customers. You can also draw customers to interactive screens that show the information they're looking for. This freed up, sales staff will be able to devote all their time to selling. You can even offer comparisons between recognized products that will make it easier for customers to make a purchase decision.
Our digital signage solution also allows you to increase your sales through upselling and cross-selling, without increasing your workforce. Thanks to the easy-to-use Cenareo SaaS platform, you can program dynamic screens in the window in order to issue recommendations and promote complementary items.
We support businesses in other strategic areas
All the news about digital signage and video
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