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Customized solutions for each of your strategic goals
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Engaging my employees in the field/working from home
Reach all employee profiles by offering a personalized communication according to their work environment.
For “frontline workers”, without a mailbox or a fixed office, communication must be mobile and adapted to their situation in workspaces. Well-positioned screens, such as near the coffee machine in warehouses or in traffic areas, are becoming key touchpoints just like smartphones for workers on the go.
As for “knowledge workers”, overwhelmed with tools and information, internal communication screens in offices allow you to push content to them without action on their part: relevant information comes to them, even when working from home, through the distribution of your campaigns directly on their computer (integration into your Digital Workplace).
Involve and value my employees
Involving your employees in internal communication means making them actors rather than spectators. To achieve this, it is essential toEstablishing a climate of trust And of value their participation. The benefits are numerous, including the transformation of employees into internal and external ambassadors.
To highlight your employees, you can co-build your internal communication strategy and content with them: surveys, interviews, competitions, campaigns on individual and collective successes, questionnaire... the possibilities are numerous and you will be surprised at their involvement and proposals!
Communicate regularly and effectively about my corporate culture
Corporate culture is the glue that binds a genuine sense of belonging among employees at their workplace, so they are more involved and committed to the missions and goals of the company.
By relaying key information within the company (objectives, business news, performance indicators, etc.) and by embodying shared values, communication on screens is an essential pillar in building a strong corporate culture and contributes to improving employee engagement.
promote my employer brand
The employer brand is now a An essential pillar of any company's overall strategy, essential for thrive and remain attractive in a job market complex and in constant evolution.
To meet online reputation objectives, employer brand video has thus become an essential format for attracting the best talent. With a few plans for employee interviews or internal events such as seminars, you can create short and dynamic videos that will allow your candidates to learn more about your company and to project themselves into this environment.
Guarantee structured and consistent communication
Ensuring structured and consistent communication across all channels and departments is a key challenge for businesses. Harmonized communication reinforces brand identity and a sense of belonging, ensures the clarity of messages, and inspires confidence among all stakeholders - employees, customers and partners. To ensure this consistency, the use of preformatted content with templates designed beforehand is an effective solution. These tools make it possible to standardize visual and textual elements, while offering flexibility to adapt to different contexts. Thus, each communication remains in line with the image of the company, regardless of the support or department concerned.
Develop internal training
Facilitate the onboarding of a new employee? Training on a new tool? Communicate about a new product feature? Develop new employee skills? In-house training has become a essential strategic investment. It supports your employees throughout their career within the company and thus allows an increase in skills and a good flow of information. To meet this objective, the digitization of workspaces, in particular through video formats and optimized technological solutions, is a must.
DYNAMIC SIGNAGE
All the answers to your questions about digital signage to deploy a successful project and engage your audiences.
A multi-channel digital signage solution allows messages to be broadcast both on physical screens (warehouses, factories, offices, break areas) and on employees' digital tools (PC, smartphone, Digital Workplace). You thus unify internal communication, by reaching frontline workers without email or fixed workstations and knowledge workers in the office or remotely, without additional effort for internal com teams.
Placed in places of passage, screens make it possible to promote teams (success stories, results, key projects, team life) and to continuously share the company's strategic messages. By showing individual and collective successes, by soliciting feedback or votes through dedicated campaigns, you involve employees more and strengthen their role as internal and external ambassadors.
Digital signage makes it easy to broadcast employer brand videos, employee interviews, excerpts from internal events or messages about company culture and values. This content, visible both internally and in spaces accessible to visitors or candidates, makes corporate culture more tangible and facilitates the attractiveness and retention of talent.
A centralized platform with preformatted templates and fine management of user rights makes it possible to define a common editorial and graphic line, while allowing each site to adapt certain messages to its context. In this way, you ensure the consistency of corporate culture and key messages, even in multi-site and multi-business organizations, without complicating the work of communication teams.
By connecting digital signage to your digital tools (Digital Workplace, dashboards, data feeds), you can track the distribution of messages, the exposure rate and sometimes the interactions (participation in surveys, response rates, etc.). These indicators, combined with employee surveys or HR KPIs, make it possible to measure the contribution of the system on the flow of information, the commitment and the productivity of teams.
All the news about digital signage and video
