With nearly 110 years of history, Dassault Aviation is an emblematic player in French aeronautics, recognized for its expertise in the military, civil and space sectors. To nourish its brand image, the company's digital communication division values all facets of Dassault Aviation's know-how through an immersive and inspiring content strategy.
Between sky and strategy: a dream brand to better recruit
Enhance brand image and assert reputation
As an iconic aviation brand, the company mobilizes its voices on digital media, in particular social media, as a strategic lever for promoting its image, its products, but also its commitments. These actions are also part of a strong dynamic of recruitment and promotion of the employer brand.
Through numerous initiatives, the digital communication department mainly values institutional messages, but also HR, in a dynamic of visibility as a recruiter, employer brand image and talent attractiveness.
Publicize the company's various planes
Dassault Aviation operates in the military, civil and space sectors, a diversity that benefits from being brought to the attention of the general public. One of the key areas of its communication aims to make its planes better known, to highlight the extent of its expertise as well as to share the richness of its professions and the technological excellence that drives them.
Inspiring dreams, inspiring vocations and nurturing passion
Dassault Aviation is not content with simply being recognized: it seeks to inspire loyalty and enthusiasm. Its communications actively promote internal talent, employee diversity, and the exceptional professions that drive its innovation.
At the same time, it cultivates a unique bond with aviation enthusiasts, making them dream through creative devices, interactive games and speaking at iconic events.
A clear need: more spontaneity, more responsiveness
To address the specific needs of social media (short formats, responsive content, dynamic tone), the digital team has acquired an agile tool, capable of quickly producing videos adapted to digital codes: Cenareo Video.
The objective: to become more spontaneous, especially during events or HR campaigns, and to be more responsive to current events.
The Cenareo Video solution thus allows:
- To gain autonomy compared to traditional production,
- To respect the graphic charter on all social formats,
- To animate social media in a more lively and fun way, with dynamic videos, adapted to their communities.
Concrete uses, rooted in the daily life of digital communication
Cenareo Video has renewed the practices of Dassault Aviation's digital division. Thanks to its intuitive interface and its speed of execution, the solution has established itself as an important tool in the production of content.
Portraits of collaborators
Dassault Aviation's HR formats, portraits of interns, testimonies of apprentices or feedback from employees, have become recurrent content on social media.
The process is simple and controlled: the HR team selects the profiles, obtains the authorizations, and the digital division ensures the recording and editing via Cenareo Video. Custom templates facilitate the integration of rushes into a visual framework consistent with the brand universe.
An effective system that highlights career paths while strengthening the employer brand in terms of both recruitment and employee development.
CSR stories and topics
Cenareo Video is also used to produce formats committed to inclusion, disability or even equal opportunities. Short videos that embody the commitments of Dassault Aviation, while remaining accessible and impacting on social networks.
Quasi-live event coverage
During major events such as the Paris Air Show or air shows, the team can capture highlights (official visits, highlights on the stand, live interviews) and publish them almost in real time.
Thanks to the Cenareo Video Rushbox, rushes are uploaded directly from smartphones to the Cenareo Video platform, without requiring a complex file transfer. The editing can then be done on the computer in the process, allowing almost instantaneous publication on social networks.
“With Cenareo Video, we capture, we edit, we broadcast. It's immediate, and that's what makes a difference on social media.” Romain, digital project manager
Consistent quality and enhanced visibility: the impact of Cenareo Video at Dassault Aviation
The integration of Cenareo Video into the daily life of the digital communication division has enabled Dassault Aviation to transform its video content production, with several major benefits.
Increased and accelerated production
The ability to shoot and edit numerous times, independently and quickly, has allowed the digital division to increase the volume of content produced.
” With Cenareo Video, we have gained spontaneity, autonomy and impact. It has become an important tool for animating our social media with short, dynamic and perfectly structured content..” Romain, digital project manager at Dassault Aviation.
A consistent professional result
Thanks to the specific training provided by Cenareo, in particular on the management of smartphone settings and self-production techniques, the team homogenized the quality of the videos. The final result is thus more professional and consistent.
Better visibility and interaction on social networks
The videos produced generate increased visibility on professional social networks, with a significant increase in views, likes and positive comments. This dynamic enhances the brand effectively, both externally and internally.
Internally, it also values the employees interviewed, who benefit from better recognition and visibility within the company.
Strategic and human support to guarantee success
Beyond the tool, what is the strength of the collaboration between Dassault Aviation and Cenareo is the support, which is precise, personalized and regular, provided by Chloé, Customer Success Manager.
Regular meetings are organized to monitor the evolution of projects in parallel, analyze video production activity and define short and medium term goals.
“Chloé also plays a role in creative advice: she brings new ideas, trends, and inspirations from other companies, and ensures constant monitoring to feed the video content of the digital division.” Romain, digital project manager at Dassault Aviation
The support also took the form of practical training led by Hugo. Designed for immediate handling in the field, this personalized approach allowed the team to quickly remove technical obstacles, gain autonomy and produce professional-looking videos from the very first use.
