The 6 strategic touchpoints of screens in points of sale
Discover the 6 strategic locations and the most suitable contents depending on major areas of the point of sale and your business goals.
Each zone has its own strategy!
In a point of sale, there are two major areas in which to install digital signage: waiting areas and transit areas. The communication strategy on screens depends enormously on this concept.
In this document, you will find:
- 6 strategic locations
- The answers to your business goals: brand image, customer journey and experience, traffic, points of friction and team alignment
- The content adapted to each touchpoint
- Key advice on the hardware and uses of screens
The 6 strategic touchpoints of screens in points of sale
Discover the 6 strategic locations and the most suitable contents depending on major areas of the point of sale and your business goals.
Each zone has its own strategy!
In a point of sale, there are two major areas in which to install digital signage: waiting areas and transit areas. The communication strategy on screens depends enormously on this concept.
In this document, you will find:
- 6 strategic locations
- The answers to your business goals: brand image, customer journey and experience, traffic, points of friction and team alignment
- The content adapted to each touchpoint
- Key advice on the hardware and uses of screens
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