A restricted commercial space, offers and products that are renewed several times a year on dozens of products and references, and professionals who have only a short time to devote to their communication. This situation is that of most franchise and distributor networks.
EUROREPAR Car Service has found the solution to benefit from the power of a very locally established network: dynamic signage. It is the ideal way to highlight the offers and services of garage owners for a successful customer experience, without being burdened with posters, product sheets and sales arguments that are piled up on a desk. Feedback on the use of screens by the EUROREPAR Car Service network.
Digital signage: the local relay for a national brand
EUROREPAR Car Service is a network of 1,400 garages in France dedicated to the maintenance and repair of vehicles of all brands. But communication is not always the priority of garage owners who sometimes have neither the time nor the tools to communicate on offers and content that are nevertheless very rich. Indeed, on the communication side, everything is done to make EUROREPAR Car Service a well-known brand that gives confidence: sponsorship, TV, radio or internet advertising, social networks, banners and outdoor advertising...
There was only one challenge left for Florian Grimault, Marketing and Digital Communication Manager at EUROREPAR Car Service France, highlight the strength of the national network and combine it with the know-how and specificities of each garage owner. To do this, all that was needed was a tool to simply control the content.
EUROREPAR Car Service TV: a service for garage managers
To boost garages and make life easier for partner establishments, the brand offers members the opportunity to equip themselves with a communication screen without adding additional management tasks to the manager!
So this concept is that ofEUROREPAR Car Service TV that works like a television channel. Programs are automatically added and updated regularly by the marketing team. There are thus monthly national commercial events, advertising spots, the list of services, web series, etc. Effortlessly, each garage owner can broadcast high-quality content that has already been produced. However, this does not prevent the garage from choosing what it wants to broadcast: the network manages the brand's content, but the manager Stay in control of your garage. For the garage manager, it's simple: based on pre-established templates and validated by the network, all he has to do is change the text and the image in order to update his message.
To take control of their communication on screen, a short training course is given to garage owners in the format of a Webinar. Despite the lack of time to communicate, garage owners are very demanding, because the added value is very clear and screen communication helps them to benefit from the aura of a major national brand while promoting their local differentiation from the competition. The results are also concrete: improving the brand's image, strengthening customer loyalty and improving the effectiveness of promotions are regularly cited.
A 360° marketing strategy
Thanks to digital signage, all the marketing efforts of EUROREPAR Car Service France become unique resources for network mechanics.
When a customer needs a garage owner, the reputation acquired by national campaigns serves local garages, whose communication is reinforced by dynamic signage in line with the efforts made. Display centralizes all brand messages in a single medium and improves their redundancy.
The development of screens in EUROREPAR Car Service garages represents an important change that facilitates the digital transition of members. It is an optimal approach to allow garage owners to benefit from the influence of the brand, while integrating local offers for a communication with high added value.
A restricted commercial space, offers and products that are renewed several times a year on dozens of products and references, and professionals who have only a short time to devote to their communication. This situation is that of most franchise and distributor networks.
EUROREPAR Car Service has found the solution to benefit from the power of a very locally established network: dynamic signage. It is the ideal way to highlight the offers and services of garage owners for a successful customer experience, without being burdened with posters, product sheets and sales arguments that are piled up on a desk. Feedback on the use of screens by the EUROREPAR Car Service network.
Digital signage: the local relay for a national brand
EUROREPAR Car Service is a network of 1,400 garages in France dedicated to the maintenance and repair of vehicles of all brands. But communication is not always the priority of garage owners who sometimes have neither the time nor the tools to communicate on offers and content that are nevertheless very rich. Indeed, on the communication side, everything is done to make EUROREPAR Car Service a well-known brand that gives confidence: sponsorship, TV, radio or internet advertising, social networks, banners and outdoor advertising...
There was only one challenge left for Florian Grimault, Marketing and Digital Communication Manager at EUROREPAR Car Service France, highlight the strength of the national network and combine it with the know-how and specificities of each garage owner. To do this, all that was needed was a tool to simply control the content.
EUROREPAR Car Service TV: a service for garage managers
To boost garages and make life easier for partner establishments, the brand offers members the opportunity to equip themselves with a communication screen without adding additional management tasks to the manager!
So this concept is that ofEUROREPAR Car Service TV that works like a television channel. Programs are automatically added and updated regularly by the marketing team. There are thus monthly national commercial events, advertising spots, the list of services, web series, etc. Effortlessly, each garage owner can broadcast high-quality content that has already been produced. However, this does not prevent the garage from choosing what it wants to broadcast: the network manages the brand's content, but the manager Stay in control of your garage. For the garage manager, it's simple: based on pre-established templates and validated by the network, all he has to do is change the text and the image in order to update his message.
To take control of their communication on screen, a short training course is given to garage owners in the format of a Webinar. Despite the lack of time to communicate, garage owners are very demanding, because the added value is very clear and screen communication helps them to benefit from the aura of a major national brand while promoting their local differentiation from the competition. The results are also concrete: improving the brand's image, strengthening customer loyalty and improving the effectiveness of promotions are regularly cited.
A 360° marketing strategy
Thanks to digital signage, all the marketing efforts of EUROREPAR Car Service France become unique resources for network mechanics.
When a customer needs a garage owner, the reputation acquired by national campaigns serves local garages, whose communication is reinforced by dynamic signage in line with the efforts made. Display centralizes all brand messages in a single medium and improves their redundancy.
The development of screens in EUROREPAR Car Service garages represents an important change that facilitates the digital transition of members. It is an optimal approach to allow garage owners to benefit from the influence of the brand, while integrating local offers for a communication with high added value.
