Used in real estate agencies to inform or make visitors wait, and in window displays to attract passers-by, digital signage makes it possible to transform and boost point of sale communication. New communication channel, innovative, modern and “connected”, it brings a strong differentiation in the face of the competition and vehicle A digital image of the agency. In the window, digital signage screens, through their high luminosity and the animated content they broadcast, make it possible to Easily capture the attention of passers-by and contribute to increase traffic in an agency.
What is digital signage?
Digital signage is a communication tool that allows you to control a screen or fleet of screens remotely to broadcast all types of messages. (video, image, document, dynamic content). Most digital signage solutions allow you to add, create content and connect third-party applications (via an internet connection) that minimize management time.
➡️ More information on how the digital signage ⬅️
Why put a window screen in front of a real estate agency?
Attracting attention
A digital, connected and flexible tool, dynamic signage for real estate agencies makes it possible to integrate numerous external services. Thus, managers can easily manage their content on the screens. This content has the advantage of being updated automatically and in real time (the screens therefore continuously broadcast updated information).
For example, a few seconds are enough to configure the weather, a horoscope, the ephemeris, group, sports, national news, agendas, which will be broadcast and updated without human intervention.
→ The 5 points for a effective dynamic showcase.
Differentiate yourself
It is possible to connect your mandate management tools and software to automate the distribution of mandates on your screens. As soon as the announcement of a new property is posted on your transaction software, it is retrieved from your database. The ads are then directly available from the various windows and agencies, without any other action on your part.
So the ads in windows, in agencies and on your website are always the same and your communication is more uniform, omnichannel: it gains in impact, it inspires confidence and you minimize management time.
Simplified programming of your display in a real estate agency
A dynamic display system also makes it possible to precisely program the distribution of content by assigning distribution criteria to the media. As an alternative to playlists that require long and painful configurations and combine displays repeatedly, programming by criteria allows you to activate broadcasts only on certain days, certain weeks or seasons of the year...
It is also possible to prioritize (more frequent distribution) content by geographic area, by agency, or according to the characteristics of an ad (highlight GES A and GES B ads...). Broadcasts are contextualized, targeting is more precise, the impact of messages is greater and screen management time is reduced to a minimum..
→ A few ideas to get content sources that are always up to date
Collaborative and multi-agency management
Some digital signage solutions also allow screens to be managed collaboratively. On the one hand, it is possible to distribute the work between several members of the same team (creation, management, distribution, etc.), but it is also possible to distribute the display between the head office and each agency. Thus, the head office can broadcast throughout the park while each agency can broadcast only on its agency, or its zone.
For example, an agency may choose to broadcast on 50% of the time on its screens while the head office will broadcast on 30% of the time, and the remaining 20% will be used for agencies in the same geographical area.
The headquarters broadcasts national messages on all screens while the agencies broadcast their local content at their point of sale. The various actors share the time on the screens they control.
Creation of display content for real estate agencies
Numerous communication solutions on screens offer a content creation tool that allows screen managers, in case of absence of visuals, to communicate quickly. In a few moments, the communicator can choose his content model, according to his message (little or a lot of text, few or a lot of images...), choose his graphic charter, specify his texts and visuals, then launch the broadcast.
This format, ideal for priority or urgent messages, allows you to do without the services of a creative agency and does not require special technical or graphic skills : the communication is instantaneous. In addition, the head office can design content that can be reused by the various agencies in advance: they can modify them to communicate their messages, just like the group.
→ More solutions for create content for free
Digital signage interactivity
Finally, a few solutions make it possible to transform windows by adding an interactive dimension to screens : the passer-by can control the broadcasts using a connected object (connected button, sensor, etc.) or a smartphone. The user can then choose from the content pre-selected by the agency and launch the broadcasts: discover guided tours, obtain more information on a property...
An example of interaction in a real estate agency with Cenareo
- The agency's window displays videos and images of the properties in full screen on its screens. The images, animated, catch the eyes of passers-by, who approach the screen.
- The broadcast media includes a scannable area (QR code, Bleam, NFC...) that allows you to take control of the screen.
- The user can then choose to see a different visit, to obtain more information on the property, to contact the agency, to register the announcement of a property on his phone or to discover another property...
- He will then be able to find this announcement, his video visits and all the information relating to the property from his phone. The agency will be able to consult scan or broadcast statistics and measure interest in the various ads.
Transform your real estate agency with screens
Digital signage, in windows or in agencies, makes it possible to boost the point of sale.
- Management tasks are minimized and automated,
- Sales representatives thus save precious time.
- The ads offered on the website, in windows and in agencies are uniforms : the client is no longer lost and the agency appears modern, digital and trustworthy.
- Finally, thanks to the interactivity of the screens in the window, the customer benefits from a new powerful tool to effectively search for or obtain more information on the goods, even when the agency is not open.
Cenareo offers an intuitive, scalable Saas solution and perfectly adapted to the needs of communication professionals in all sectors of activity: Points of sale, Internal communication, Hotels and restaurants but also DOOH.
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