Digital signage in retail is a tool available to retailers to revitalize windows and stores. In addition to generate turnover Additionally and to script the interior of retail outlets, display screens are an excellent tool for generating store traffic from your window. Here are our tips for a powerful window screen.
An attractive, dynamic, modern and sparkling window is a guarantee of traffic in your point of sale. And a Prospect Who enters your store can quickly become a shopper... The window screens will guide them through to the purchase with a clear and attractive message.
1/ The positioning of digital signage screens in your window shop
First, observe the layout diagram of your window and check the positioning of your digital screen. This may seem trivial, but often, poor positioning does not catch the attention of passers-by. Now, your aim, to reach your sales goals, is to bring in prospects in your store.
Your advertising screen in the window (or your screens, if you have several in the same window) must be positioned to be visible, Without reflection and barrier-free. Nothing should prevent your commercial from being broadcast.
Download our customer case on Etam's feedback : how Etam & Undiz stores increased the profitability of their screens across Europe in an exclusive Webinar with the Etam Group Purchasing Manager.
2/ Screen quality for effective digital window
There are several types of digital screens on the market that work thanks to innovative technologies. So we find screens LED but also screens LCD. Each technology has advantages that must be studied in order to find out if they meet your constraints.
LED and LCD screens are professional screens that adapt to your needs and have a brightness adapted to all types of places: Your content will be enhanced by high brightness and quality, without fear of any reflection. Many solutions exist to enhance your screens with dynamic, targeted and impacting content.
Did you know that several brands offer advertising screens for stores specially dedicated to this use ? *
*Cenareo experts can advise you on the screen that fits your needs. Ask us for advice !
3/ External visibility that carries your message
Your dynamic screen has several settings, in particular according to its orienting, but also according to the light level that enters your window. The environment of your window is important, because it will condition many settings of your screen.
So remember to find out about the possible settings of your screens in the window in order to get the most out of them. It must attract your customers and to achieve this, readability is essential.
4/ A digital and dynamic showcase to capture attention
Having an advertising screen is a first step, but it does not exempt you from creating a window that attracts the visitor's eye. Adjust technology to your colors and your brand. The concept of digital signage will be more relevant in an adapted environment.
The screens have the capacity to blend in with the decor and to become powerful promotional accessories. Did you know that it is possible to synchronize several screens to create a message chain? Or even to integrate them into the walls to integrate them more into the decor?
Thus, the visitor does not feel attacked by the images, but discovers them with pleasure, thus making the user experience more positive. The advertising screen for a store or for a window then becomes An element of your decor professional, in all simplicity.
5/ Quality content for a clear message through the window
Now that you have checked the technical and positioning points of the devices, all you have to do is to test your message. Is it clear? Audible for anyone who is not familiar with your brand or store? Is he attracted to your window? Is the message well understood ?
All of these questions must be able to be answered positively so that you can take advantage of them during your advertising campaign. Digital signage in the window allows you to capture attention and then to transform that first step. The most interesting thing about this process is that your campaign can be directly linked to reality: your stock can be incremented in real time, your message can be broadcast only according to your weather criteria etc. To find out more about Responsive digital signage is here !
If a product is out of stock or on alert, the ad immediately stops being shown to avoid creating customer frustration. You can also use Weather conditions to trigger specific campaigns; you then highlight specific products over a given period. You are a decision-maker and an actor in your advertising thanks to digital signage!
Cenareo offers an intuitive, scalable Saas solution and perfectly adapted to the needs of communication professionals in all sectors of activity: Points of sale, Internal communication, Hotels and restaurants but also DOOH.
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