Very often, the most decisive information to make your messages relevant is information that you do not know in advance: climatic hazards, your stocks, hot news etc. However, it is this information that will determine the success of your communication campaign ! Many types of real-time data make it possible to make your communication screen more attractive. Here are a few examples.
Local news flow
It's about information geolocated And in direct : the temperature, the risk of rain, traffic, news and events, or even sports results.
This data is accessible via apps and flows in Public RSS. They are then integrated into a display that will be automatically updated via your digital signage content management system.
It is also possible to contextualize your marketing, that is, to use local information to trigger some content automatically. You can adapt it to your environment by using detectors or third-party applications that can trigger automatic broadcasting on your digital signage screens based on weather, motion detection, or facial detection. For more information, you can consult our article on weather-reactive dynamic display.
Social networks and user-generated content thanks to RSS feeds
Using social networks to generate content in real time can make your display more personal and more interactive. If your business is already publishing content on these platforms, you can get a better return on investment by integrating it into your digital signage campaign. Since this content is already approved by your marketing team, it will be released in due time and will be otherwise rich in visual content.
You can also use user-generated data, but consider the need to moderate it. For example, it is possible to use screens to display what the opinions of Internet users about your business are. You can include a contest to encourage customers to express their sympathy for your brand. This type of content will further strengthen your e-reputation.
Business Information Flow
Alongside external sources, you can tap into your internal sources, using your own databases. Within your company, you will certainly find useful information that could feed into the content of your screens.
For example, if you use a digital signage solution at the point of sale, you can broadcast the lowest stock levels on screens or out-of-stock products, and thus save your sales force time.
If your display solution is dedicated to internal communication, for example, you can keep your team informed of latest sales figures or customer satisfaction levels. Think about the reports and dashboards you already have and ask yourself whether integrating this data into your display would help motivate your team.
There are a lot of sources to use to create effective information screens and more engaging marketing content thanks to the numerous data sources available.
Do not hesitate to contact us for advice on integrating real-time data feeds into your display solution. Our experts will be happy to help you optimize your digital signage.
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