Digital signage is a great way to reveal the universe of your brand to a target audience, whether they are customers, visitors or employees. A digital signage content management solution makes it easy to broadcast up-to-date and captivating content on your screens. However, if you Have to manage a lot of screens, there are a number of aspects you need to consider to get the most out of your campaigns (especially if you're new to posting). Below you will find a few of our top tips to help you manage a vast array of digital signage screens.
1/ Have a clear objective for each of your screens
You have moved on to the Digital signage for good reason: maybe it was to promote your offers and increase your sales, to train your staff, to entertain your customers or to improve your brand image. Your goals may differ from screen to screen; for example, customer screens may be aimed at advertising promotions, while staff screens are intended to communicate business information. When creating content for your screen network, don't lose sight of the purpose of the content; drifts can easily occur when content slides into information that is not fundamentally relevant or necessary.
2/ Choose the right location for your screens
When you install a lot of screens or manage a large fleet, Make sure to place screens where they are most effective. It goes without saying that people need to see them clearly, but you also need to think about distance from different viewing angles. Walk around the sites where you will be installing the screens and make sure they are located in your natural field of vision. You don't have to limit yourself to standard locations either; many businesses offer tilting wall brackets, of ceiling brackets, and some manufacturers offer screens that can be placed on the ground. Think carefully about the lighting of your premises. If you plan to place screens in a window, make sure they are very bright and make sure they still look good on a sunny day.
3/ Update your dynamic content regularly
Digital signage has an undeniable advantage; it allows you to change your ads and messages as often as you want, without the inconveniences associated with printing. To keep the attention of your target audience, make sure that your content is not repetitive, especially if they run in a loop and are likely to be seen several times.
Some digital signage content management systems offer adaptive functions. depending on weather conditions And of data flow integration, which are two powerful supports for Update your content. Thanks to weather-responsive advertising, you can define content to be broadcast under certain weather conditions, allowing you to deliver one message at a time relevant and interestingT.
Thanks to dynamic flows, you broadcast up-to-date content, perfectly adapted to the news or the location of your screens. This is a considerable time saver because the information is updated automatically and brings great added value to your audience. It can be content from your social networks, weather, traffic or even air quality.
4/ Create local content thanks to multi-user management
If you manage a fleet of screens across different sites (for example for a retail chain), make some space for local content, which are more suitable and therefore more attractive to customers (as with the function of integrating social media feeds and user-generated content, mentioned above). Your digital signage content management solution should allow multiple users and contributors to add content. Cenareo thus offers cooperative management, with different levels of access for the various members of a team.
You can even consider Monetize your screens by selling talk time to your partners and suppliers: enough to ensure that you always have content on the screen, and above all to make your investment profitable! That's what does VanDB in its franchises.
5/ Use remote management of your screen fleet
When the screens in your fleet exceed a certain number or go beyond a physical site, it becomes necessary to be able to manage them remotely. You need to find a digital signage solution that allows you to control and monitor in a way centralized every screen on your network. To get started, you need to be able to remotely control the on/off function of your screens in order to be able to plan their extinction, for example during the night, in order to to save energy And of reduce your impact on the environment. You should then have the ability to monitor how the screen is working, verifying not only that it is operational, but also that it is displaying the content that it is supposed to be showing.
6/ Be sure to protect your fleet of digital signage screens
Like any other computer hardware, digital signage screens are vulnerable to attacks if they are not properly protected. Hackers may break into your screens by accessing them physically, for example via an easily accessible USB port, or through a breach in your network, if they are connected to your network. The possible consequences are the recovery of the screens and their use for broadcast inappropriate content, or access to other parts of your system and to confidential business data. The more screens you have, the more vulnerable you are. You must therefore put in place a security strategy, developed with your department or your IT manager. The first steps are to ensure that all screens are physically secure, to check that all online access via your content management solution are protected by a password and to check that your provider automatically downloads updates, security patches and new versions of its operating system for you directly from its servers.
Cenareo offers an intuitive, scalable Saas solution and perfectly adapted to the needs of communication professionals in all sectors of activity: Points of sale, Internal communication, Hotels and restaurants but also DOOH.
We support you at every stage of your digital signage journey; we offer fast and personalized support and assistance to each of our customers. Get in touch with us to discuss your project.
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