The stores adopted very gladly digital signage to enter the digital age and especially to bring visibility, efficiency and performance to their POS.
As a professional, you are certainly looking for profitability...
How a advertising screen for store can it boost your sales? What strategy should you adopt to reach your goals? Did you know that in addition to gaining visibility, this type of digital communication allows you to generate a significant increase in turnover?
Build on the strengths of your store with digital signage
Take the time to identify your assets in order to transform them into opportunities and then to transcribe them through a screen display. In this way, you capitalize on the strengths of your store; those that are the most profitable.
1/Find out about the scope of your offer
The first value-added message to broadcast is the one that will highlight your offer: all your products and services, so that your customers don't miss out on any opportunities!
Example: If you offer a new service (loyalty for example), expose it in a commercial on screen and explain how it works..
2/ Surf on your news
You can also use your screens to announce novelties and all the things that make a difference in your store.
Examples: You have just welcomed a new store salesperson or department manager, now is the time to highlight this person with a presentation thanks to your advertising screen at the reception of your store.
If you enter a new reference into the catalog, take advantage of this opportunity to inform your customers.
3/Trigger additional sales with your promotions
Is your objective to liquidate part of your stock by offering a promotion or a discount to your customers? In this case, theScreen display within your store is a great way to achieve this goal.
How? By creating an advertising spot lasting a few seconds, a presentation or a scenario that will be broadcast at the cash registers of your store, in a targeted department, or even on the window screen to attract passers-by.
We now know that 1 out of 5 people made an unplanned purchase following the viewing of a sequence from a digital signage display *
4/ Give birth to desire
In-store digital signage campaigns are a particularly effective tool for creating the desire to buy.
Good idea: it is recommended to build your campaign on screens by offering visitors the presentation of complementary or similar products. The direct consequence of this technique is the increase in the average basket.
There is an average increase in 24% sales during a digital signage campaign *
For more information: Why are display screens attractive to consumers?
Do you want to equip your store with screens?
Digital screens in stores are an effective and powerful way to animate a point of sale and to transmit a message. Digital signage software, also called digital display, allow you to create and broadcast messages on these screens.
Cenareo offers an intuitive, scalable Saas solution and perfectly adapted to the needs of communication professionals in all sectors of activity: Points of sale, Internal communication, Hotels and restaurants but also DOOH.
*source: Popai study, 2007
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