In retail, the advertising spaces offered by digital signage can quickly become an additional source of revenue for your business and ensure that your screens are always animated! It's also a great way to optimize the time and effort of managing your screen fleet.
Our advice to boost your points of sale and make your screens profitable
Investing in screens for your points of sale can be easy profitable. Offer your advertisers and suppliers to also benefit from these new digital communication spaces.
→ Can we calculate the ROI of digital signage at the point of sale ?
You can include their campaigns in your communication actions and monetize this speaking time with a particularly targeted audience and therefore valuable for your advertiser.
To achieve this, it is essential to create a solid, scalable and digital strategy thanks to the possibilities offered by Cenareo!
→ Read the example of The VanDB franchise that monetizes its screens from its suppliers and new entrants to the spirits market. For them, it is a win-win operation that increases the profitability of screens and allows new brands to enter a difficult market, all while strengthening the value of the VanDB brand: discovery!
Tip 1: Leverage in-store data for precise targeting
As a merchant, you certainly have data on your customers from various sources (customer tracking, loyalty card, online account, etc.). But how do you use this information?
Have you thought about collecting personal data from your customers? These surveys are important to conduct within your structure because they allow you to: better qualify the audience that your advertisers and suppliers can access. The more specific you are in ranking this data, the higher your score will be in terms of visibility and profitability.
Les Data in store are an excellent starting point and a strategic parameter for monetization of retail spaces.
This is what VanDB understood very well, a concept that combines a wine cellar and a tasting bar and has 185 points of sale. The brand ran a campaign with Krombacher, a famous German beer brand but still little known in France. It has perfectly integrated its customer data to offer an audience. targeted and captivated. Monetization and a campaign with convincing results, with sales volumes multiplied by 10 compared to the usual level.
Tip 2: Equip yourself with a simple content management solution
Operating in control mode is simple, practical and very easy to manage. The Solution proposed by Cenareo meets all of these criteria. The functionalities for managing communication campaigns and the associated reporting make it possible to function as an advertising agency and sell easily And at best price speech spaces. For example, for a commercial sold, you can define:
- its duration: 10 seconds for example
- the broadcast period
- the number of broadcasts
- the number of screens used for broadcasting
- the relevance of the geolocation of screens
Tip 3: Identify the benefits for your advertisers
The control mode has several advantages including:
- optimization of the distribution of advertising campaigns and the creation of distribution scenarios
- automation of distribution flows
- use of meteorological data in programming
- definition of the best combination of screens for precise targeting
- budget modulation
We support you thanks to our management expertise, but also our field experience.
Our solution allows you to Separate the parts of the voices distributors and advertisers, and also integrates simple multi-user management of the spot distribution platform.
Highlighting your advertisers makes it possible to animate your point of sale dynamically. You are giving them a real added value in your store, with practical and intuitive management from the Cenareo solution.
They also ensure access to a targeted and attentive audience.
56% of respondents find a real informative interest in the spots broadcast on digital signage screens. *
Cenareo offers an intuitive, scalable Saas solution and perfectly adapted to the needs of communication professionals in all sectors of activity: Points of sale, Internal communication, Hotels and restaurants but also DOOH.
* (source: GAOA study, dynamax).
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