What are the benefits of digital signage in stores?

Retailers and retailers, if your wish list is similar to this one, you are probably thinking to equip your store with communication screens :

• Increase store traffic? ✔️
• Generate additional turnover? ✔️
• Creating experiences to compete with e-commerce? ✔️

A look back at the 3 main reasons why retail outlets are increasingly equipped with digital signage solution.

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1/ Attracting the customer inside the store to increase sales

Use your windows as if they were real marketing materials of your point of sale through the installation of screens.

The possibilities for setting up a window are very numerous: one or more screens in resonance, LED walls or even motion detectors producing a programmed chain reaction.

You can let your imagination run wild in order to create the best videos and the most captivating messages, with or without staging, according to your needs.

To ensure maximum traffic, remember to highlight part of your seasonal stock, to offer a one-time promotion, or to inform your customers and visitors of a destocking accurate. Find The 5 best practices for an effective window screen.

2/ Trigger the buying process

Once your customer has entered your store, they are naturally more receptive to your message. That's where your screen comes in! It is then time to welcome him by providing him with the information that attracted him to your window: a new collection, items selected according to the weather, a special promotion for the first customers, etc.

The purpose of the central information to be disseminated must be triggering the purchase and therefore of Boosting store sales.

Example of a product launch at VanDB

Create a logical sequence leading to the purchase, a calibrated and sensory customer journey. Work on it message, the visual and provide the prospect with all the decision-making elements so that they can make a purchase!

Note that the products highlighted on the screen are more likely to be sold: consider linking your stock level to your digital signage system. Ads offering a product that is out of stock can be automatically removed from the screens.

Your messages will vary according to your goals (empty stocks, launch a product, make an offer...) but also according to the seasons and news. During sales periods, the communication levers to be activated will differ. Here are some seasonal marketing ideas thanks to dynamic weather-reactive signage.

3/ Stage the store to extend the experience

You have created a message that is relevant enough to attract the prospect to your store, or even to inspire them to buy. Now, you can use the digital signage technology at your disposal to improve the experience of your visitor.

What does experience mean?

It's about preparing a cocktail for your customer that meets all these needs in store, and their desire for a “seamless” journey between their online browsing and their stay in the point of sale.

In concrete terms, this means:

• Stay consistent with your brand image to ensure that the customer stays in your universe and ensure a better rate of remembering your brand (they are used to your image)
• Erase all the frustrations possible at the point of sale to let his journey be as pleasant as possible. Waiting time is a key topic, as is orientation in the store and the ease of finding information.
• Have the same online and in-store policy to make all your sales channels work together
• Focus on what digital technology cannot do: bring sensations and emotions. That is to say, stage your point of sale, animate it, give it the touch of pleasure that will make the difference. That was a very successful Triumph in its dealerships, by integrating screens into store concepts and by broadcasting high value-added content.

Thus, digital signage has many advantages for point of sale networks that want to digitize and thus improve the customer experience and the buying journey. However, communication screens also have universal advantages that apply to the world of Retail as well as to that of internal communication:

• The famous method Push : screens broadcast messages passively, their power being to bring information to the target without any action on their part.
• The screen catches the eye : your eyes will always be attracted by a communication screen integrated into your environment by its size, its luminosity, its dynamic contents... much more powerful than a flyer or a poster!
• A contextualized media : the screen is visible to a large number of people continuing their activity while assimilating messages adapted to their environment. You can build an infinite number of communication scenarios based on the context in which they are broadcast.

“At Cenareo, we facilitate access to this medium that allows you to reach your targets and goals through emotion and commitment. By combining strong and contextualized content, pushed onto an attractive medium, you increase the impact of your communication tenfold.”

David Keribin, CEO & co-founder of Cenareo

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Cenareo supports point of sale managers wishing to digitize their establishment and switch to digital signage. If you have a project and need more information, Contact our team!