Display screens and dynamic POS are increasingly used in stores. Why are they more effective than traditional POS displays in generating revenue and bringing more traffic to the store? The answer in 3 points.
1/ The screens are visually appealing
The screen very easily captures the customer's attention on the shelves or in the window of a store. Instinctively, the eye is drawn to the screen and the image is imprinted in the mind of the visitor.
Thanks to the installation of dynamic screens, you will be able to Attracting customers to your store. Simple, effective and smart. You direct the natural attraction that screens exert on people to bring them to your window and into the aisles of your store.
Through one or more campaigns on screens (in your window and/or in the aisles of your store), you can attract new customers, boost your sales, sell off your stock or surplus, and achieve your goals.
→ The 5 points to respect for an effective digital window display.
2/ Digital signage invites the virtual into the real
Customers are increasingly sensitive to new technologies. By installing dynamic signage in your point of sale, you subtly mix the real and the virtual. You Extend the digital experience of customers by connecting the different communication channels together.
The user experience is then greatly enriched by dynamic signage. Your creativity becomes your best weapon. Try to involve the visitor in your world through digital technology.
3/ Dynamic PLVs are more profitable
Because it is visually appealing, the screen has a direct impact on the memory rate (75% of visitors remember a communication on a screen compared to 44% for a traditional display*). Now, who says memorization, says Intent to buy. The average basket is directly impacted by the presence of dynamic signage at the point of sale.
→Discover what messages to broadcast to make your screens profitable.
Do you want to equip your store with digital signage screens?
Digital screens in stores are an effective and powerful way to animate a point of sale and to transmit a message. Digital signage software allows you to create and broadcast messages on these screens.
Cenareo offers an intuitive, scalable Saas solution and perfectly adapted to the needs of communication professionals in all sectors of activity: Points of sale, Internal communication, Hotels and restaurants but also DOOH.
*IPSOS
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