Because the weather affects our emotions, the internal communication must use your data (then a reliable component of the influence of our behaviors) as a great way to maximizing the impact of messages. Before continuing, discover the weather-reactive campaigns applied to digital signage!
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Communicate better under the sun!
The weather influences our habits, our behaviors, our emotions and our decisions. Because they have so much influence, weather conditions must be integrated into communication, in particular in order to match the content broadcast with the state of mind (already in place because conditioned by the current weather) collaborators. Thus, the “viewer” of the screen has access to information that interests him at the moment he needs it : the message is “in-context”. It is then better perceived and better retained, it leads to more impact and more commitment.
Internal communications at just the right time!
Weather-responsive campaigns are a way to connect messages and the environment. Indeed, by adding broadcast conditions to messages, it becomes easy to restrict the times during which it is broadcast, and therefore to better control the environment in which it will be seen. For example, Patrick works in the communication department of a major hotel chain. Management has initiated a partnership with Road Safety to raise awareness among employees about caution on the roads. Patrick creates visuals that encourage caution on rainy days and plans to broadcast his content on all screens in the headquarters and “back rooms” of each hotel, only on rainy days. Thus, hotels hit by rain will see the prevention message displayed on their screens, and only during the rainy period. Employees will only have access to this prevention message when it is useful in the surrounding context : it thus gains in impact. Obviously, Patrick integrates this operation into a more global project, because he knows that weather forecasts can sometimes be fickle and lack precision!
Autonomous internal communication depending on the weather!
Weather-responsive campaigns also allow plan a communication which can be autonomous on a large set of screens or for a long period of time. For example, Bruno works in the communication department of a large insurance company and is a member of an internal club aimed at promoting sports and cultural activities between colleagues. With his club, Bruno has agreed on an operation: every Thursday in good weather, the participants will go and try their hand at soccer, outside. In case of bad weather, they will try their hand at Tarot, indoors. Thanks to responsive weather campaigns, Bruno is able to predict his communication on a recurring basis and in advance, so that he does not have no need to manually edit campaigns on the screens. Thus, Bruno communicates on his screens, from Monday to Wednesday, a communication indicating the activity of Thursday. (obviously, probable: these are forecasts!). On Thursday, communication is final: that's the evening's activity. All participants are reminded of their activities and Bruno saves time in his communication on screens.
Weather conditions can also be used for improve the readability of content. For example, rainy or snowy days are often darker than sunny days. So, on these days, it may be interesting to switch the broadcasts to less bright versions. (or less contrasting), in order to reduce visual aggression and promote the reading of messages. Or, only the background image of the content can be modified, in order to better integrate into the current environment.
More examples of content and ideas for Empower your communication on screens.
Cenareo offers a digital signage solution that allows brands to tell their stories. Its intuitive, scalable Saas solution is perfectly adapted to the needs of communication professionals in all sectors of activity: Points of sale, Internal communication, Hotels and restaurants but also DOOH.
Cenareo offers an intuitive, scalable Saas solution and perfectly adapted to the needs of communication professionals in all sectors of activity: Points of sale, Internal communication, Hotels and restaurants but also DOOH.
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