Corporate culture, it is a set of knowledge, values and behaviors that are shared by all members of this company. Corporate culture makes it possible to create a real sense of belonging among employees in their workplace, so they are more involved and committed to the missions and objectives of the company. To create and promote a strong corporate culture, internal communication plays a key role. Internal communication and corporate culture are therefore closely intertwined.
Digital signage is a tool for internal communication allowing messages to be broadcast on a network of screens. Its strength lies essentially in the ability to manage screens remotely, collaboratively, as well as in the speed of content updates. The benefits are immediate: the equipped space is transformed and employees are better informed. The image of the company is evolving and modernizing, and services are better presented to visitors.
Internal communication and corporate culture: what is their role?
Every business is made up of humans: without them, no activity is possible. It is therefore essential to place them at the heart of concerns. As societies are modernizing, needs are changing. At the age of The information, the need to be informed, about everything, right away and all the time is becoming more and more felt. Presented, the information will be consumed, criticized and compared. Absent, it will be requested or sought. Its dissemination is necessary.
Only then do employees get involved in their tasks, projects and missions. It is only at the price of one internal communication excellent that businesses can reach the peak of their economic performance.
Internal communication exposes the mission and goals of the company (inspirational or operational), highlights the successes (and failures), actions and initiatives Of coworkers. It makes its organization and operation transparent. However, the communication budget is often one of the first to be skimmed. The communication deficit caused in this way is then at the origin of the disengagement of employees.
On the other hand, aligned collaborators, working together in the same direction and towards the same objective, produce an incomparable asset in the search for competitiveness and innovation. A collective sharing the same goals, interests, and fears is much more effective than a collection of isolated individuals.
By relaying key information within the company (objectives, business news, performance indicators, etc.), screen communication is an essential pillar in the construction of a strong corporate culture and contributes to the improvement of employee commitment.
Your business, the first window to the outside world
Your head office and your various premises are the mirrors of your business and your values. There is a fine line between internal and external. The atmosphere that emanates from it, the furniture, and the communication you make there are part of your picture.
That is why the reception areas are particularly important. They must seduce your visitors, while remaining authentic, so that your employees can also find their way around. It is precisely here that your values must be transparent. Your visitors as well as your employees expect transparency, authenticity and commitment from your company.
In your lobby, and scattered in the strategic locations of your company, a dynamic signage solution will inform your visitors while enhancing your image and maintaining the sense of belonging of your employees. As long as your communication remains consistent.
→ Here are some ideas to communicate in areas, welcoming both your visitors and your employees.
Digital signage at the service of a strong corporate culture
We are all being harassed with emails, messages, and notifications. And how many are actually useful or relevant? Drowned in this multitude, the key words aimed at building the corporate culture, its unity and its identity are invisible. Contextualized messages, a major advantage of digital signage, then provides an effective alternative to this invisibility.
Because if digital signage screens are abandoned, the content is stagnant, immobile, useless and without impact. The result: without novelty, excitement or entertainment, employees no longer look at the screens. Communication then no longer has any impact on employees, corporate life and, ultimately, economic performance. Without results, investments in digital communication are not renewed and projects continue to die out.
The contextualization of messages brings the relevancy necessary for the performance of communication. Context is thus a vector for the success of digital communication projects, it allows messages to be broadcast at the right time (depending on the weather for example), but also to constantly review their type and content. Thus, information remains relevant, employees remain attentive to the messages broadcast and key communications are seen and remembered. By relaying key information within the company (objectives, business news, performance indicators, etc.), the on-screen communication constitutes an essential pillar in the construction of a strong corporate culture and contributes to the improvement of employee commitment.
Digital signage helps to develop and cultivate corporate culture in an innovative and intelligent way internally. Screens can be used to present new projects, show current goals, inform about the global strategy. They also strongly engage employees, whether they are positioned at headquarters or in subsidiaries: all receive the same messages from the company broadcast in strategic locations such as corridors, meeting rooms, workshops, etc. Positioned at the reception or in waiting areas, they also make it possible to broadcast the DNA of the company with customers and suppliers who visit it. At the same time, digital signage screens open up new innovative technological perspectives such as the import and projection of various content (web page, YouTube video, Internet link, etc.), video production with content creation tools, features of responsiveness of messages in real time (weather, traffic...), etc.
How to boost your corporate culture with digital signage?
- Carefully select the digital signage tool
When the company wants to renew its internal communication with new digital tools, she should not rush to the first actor who comes along. Setting up a solution for digital signage supports requires time and thought. It is necessary to ensure that the tool ideally corresponds to the needs of functionalities and ergonomics, that it integrates correctly into the premises in which it is intended to broadcast content, that the company network is well adapted to these new data flows, etc.
- Agree on a pilot referent for each project
A company that wants to invest in digital signage screens must also be able to define a pilot reference for greater simplicity. After a short period of training carried out by the provider, the service provider will have access to the interface and will be able to start putting the various contents online quickly and intuitively, whether they are intended for headquarters, agencies, workshops, or for the entire group.
- Be accompanied by the service provider
The selected service provider must support the company from A to Z in its desire to develop a digital signage solution. He must be able to advise her on the ideal position of the screens in the premises, provide short and enriching training courses to the pilot referent. He must also be attentive to his new needs and be able to evolve his solution quickly according to the transformation of the company. Only under these conditions can a relationship of trust be established over time.
Cenareo offers a digital signage solution adapted to internal communication: its management interface allows you to create, manage and broadcast all your messages, on any communication screen.
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