Whether you are a marketing director, purchasing director or manager of retail networks, your digital signage project is built in stages. To choose the CMS that will support you in this project, think about your long-term goals:
- Attracting new customers to your store?
- Generate additional turnover or liquidate part of the stock?
- Finding the balance between investment and ROI by monetizing your screens?
Then, to set up your project, find your contacts: screen manufacturers, software suppliers, integrators, content creation agencies...
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A dynamic signage software that promotes cooperatives and different users
During the development of the installation project of advertising screens for store, the retailer is the first player. You are a decision-maker and your integrator offers you a deployment strategy with different types of screens, installation and maintenance formulas and a Content Management System (CMS).
What is a digital signage CMS?
Some definitions here.
To ensure the effectiveness of your digital signage at longterm, the choice of CMS is critical. Indeed, it must meet the objectives of the brand but also the user needs.
What should you check before choosing digital signage software?
- Son operation and its technology (on-premise, hybrid, SaaS...)
- The ergonomics of its interface,
- The required training and the speed of getting started,
- Its current and future functionalities,
- The team that develops this solution and supports you.
Of course, the specificities of screens are important (brightness, indoor and outdoor exposure, etc.). But keep in mind that they are just the tip of the iceberg.
→ See examples of deployments.
How do I choose digital signage software?
A digital signage management software must meet several criteria in order for your strategy to achieve its goals:
👥 Ergonomics of use
The interface should be Intuitive and facile For use by tAll the actors of the project. Dynamic screen platform management software is a tool that is not generally used every day. Therefore, its handling must be intuitive.
In this sense, you must choose a CMS that is suitable for both an expert and a neophyte.
👀 Global vision of the screen park
Managing a fleet of dynamic screens requires a real-time visualization Of campaigns broadcast and on the health of hardware. More than offering only content management, the software must provide data on broadcasts, inform about the state of the park and thus become a control tool.
🌟 Dynamism
Attention should be paid to the system Of diffusion contents. Simple programmed playlist or smart algorithms? The software must make it possible to create stories, and adapt the scenarios to different audiences (gender, age, weather, etc.).
🔁 Automation and contextualization
The SaaS platform must also be able to broadcast automatically specific content related to their broadcast context. Some software context-driven can suggest setting up customizable distribution criteria: weather, emotions, movements, gender and/or age of the audience etc.
💰 Monetization
The point of sale is the first medium to be exploited. Monetization can be a brand goal: become your own management to sell communication spaces to distributed brands, suppliers or other advertisers. Care should be taken to equip yourself with software that provides sufficient data and proof of execution to ensure that partners comply with their distribution instructions.
→ Find our advice for choosing the CMS that fits your needs.
Choosing software to maximize ROI
Whatever your project, it is essential to make sure that your tool will allow you to maximize your Return on Investment (ROI).
Once equipped, you will be involved between 3 and 5 years with your software publisher.
What can you expect from your digital signage CMS?
- Short and long term profitability (beware of “free” solutions!),
- Practical use that meets operational needs,
- Deployment capacity: what will be the size of your fleet tomorrow?
- An adaptability of your communication strategy,
And then, to always stay one step ahead, be sure to choose software that is flexible, adaptable and updated regularly. Choosing a CMS also means choosing the team that builds it, makes it evolve and supports you in its handling.
All these parameters ensure its compatibility with your tomorrow's strategy and with your future business tools.
Cenareo offers an intuitive, scalable Saas solution and perfectly adapted to the needs of communication professionals in all sectors of activity: Points of sale, Internal communication, Hotels and restaurants but also DOOH.
The software has numerous features that are regularly updated by our team of 15 engineers who work on improving and evolving the solution. Our experts remain at your disposal to answer all your questions concerning the specificities of the Cenareo software and its operation.
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