What is a digital signage solution?

Some definitions to understand digital signage

Dynamic signage
It has several names: digital signage, digital media, digital signage, digital signage, screen communication and many others. All these terms refer to the broadcasting of a message on a display screen.
There are several “models” or “architectures.” If you are not familiar with the concepts of SaaS or On-premise, you can consult this article: Understanding digital signage.

Digital signage software 
It is a tool software, gold Content Management System (CMS), making it possible to control the displays on a fleet of screens. The CMS, often a Platform Accessible from your computer or smartphone, allows you to Create and manage your messages On your screens in a centralized manner. The distribution of your content on each screen is done thanks to the intervention of a Player, often a box plugged in behind the screen, or directly integrated into your screen.

Contents
For digital signage this can be: digital images, videos, videos, videos, videos, web pages, data, schedules, restaurant menus, or simply text.

Display screens
They are professional screens such as LCD screens, LEDs, totems, plasma screens or projectors to display content. We find them in public and private environments: public spaces, airports, airports, airports, train stations, stations, museums, stadiums, retail stores, hotels, restaurants or commercial buildings...

There are many solutions on the market and it is sometimes difficult to sort through all the offers. Here it is Some criteria to benchmark your solutions.

The benefits of digital signage

The use of digital signage opens up a world of possibilities. Its animated images, its visually appealing graphic elements, Capture the Interest of Your Audience and your targets much more effectively than a static display, such as a poster.

By Equipping Yourself with Dynamic Signage Software, You choose the possibility ofUpdate and edit instantly The content and context of your communications. You then ensure that your display screens are always captivating, up to date and Relevant.

Digital signage is the ideal tool for Boost your business, Stage Your Points of Sale, and increase the productivity of your business. Its great adaptability allows it to Retrofit The image of a brand, to promote the know-how of a point of sale or reception area, or to unite employees.

Digital signage is also perfect for revitalizing a Reception area, promote in pharmacies, inform in restaurants, Make Wait or guide in administrations and institutions, provide information and welcome visitors to tourist offices or real estate agencies.

→ See examples of deployments.

This New Communication Channel Is a Real Bridge between the online and the physical. It is therefore complementary to the rest of the communication strategy of a brand or group:

”We regularly recommend that our customers opt for a digital signage strategy in stores. The idea is then to develop good visibility at the point of sale in addition to their digital marketing strategy.“B.Leclerc - Your SEO Agency

Going further with interactive digital signage

Give a new dimension to your messages by interacting with your customers. Synchronized to a smartphone, a Tablet, has QR code Or even a Pimple, the content broadcast can be triggered by users.

In addition to mobilizing your prospects or customers, theInteractive Display Allows you to learn more about them through marketing focused on Data. For example, you can start a promotional program where customers can sign up for email newsletters or participate in a survey in exchange for a discount. You can refine the messages over time and make them even more relevant to the target.

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To Remember

Digital signage consists of three elements:

• One Software Solution, or CMS, accompanied by Player To manage screens, messages and their delivery context
• Les Contents, that is to say the messages
• Les Screens : professional or simple TV

It is used in the retail sector, in Trades, by advertising agencies DOOH, but also for the Internal Communication and establishments open to the public. An information and promotional tool, it can also be Interactive.
New digital signage solutions make it possible to automate the distribution of your messages using criteria of Context : weather, stock status, traffic etc.

Cenareo offers an intuitive, scalable Saas solution and perfectly adapted to the needs of communication professionals in all sectors of activity: Points of sale, Internal communication, Hotels and restaurants but also DOOH.