Preparing for digital signage #4: Training and getting started

18/4/2019

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This article is the fourth in a series concerning the choice of the network architecture of its digital signage system, if you do not fully understand the concept of digital signage, or are not familiar with the various existing architectures, start with this article: Digital signage: be well prepared. If you missed the previous article, check out: Getting ready #3: Technical Support and Maintenance

A digital signage system consists of hardware equipment that allows the screens to be connected display to a server, from which they can retrieve The content to be broadcast. To send its contents to the system server, The communicator must use management software (or platform), provided by the service provider who can, depending on the ease of use and the number of services offered, prove to be more or less complex, and require more or less long training.

The company Sigfox uses digital signage for its internal communication.

Training: A step that is often necessary...

Whichever model is chosen, perfecting the mastery of the content and screen management interface often requires comprehensive training. This is often carried out on site, in the presence of future users of the solution and in real conditions, after the equipment has been installed in the company. Some service providers also provide additional user manuals, Demonstration videos or tutorial videos. These elements sometimes allow to reduce training times and allow to accelerate the learning phases. These software proficiency courses are often billed in addition to the equipment (in the case of on-premise and hybrid architectures) and in addition to the subscription (in the case of SaaS architecture). In the case of on-premise and hybrid models, training for technical and maintenance teams can also be provided, in which case additional billing may apply. While it is complicated to anticipate the needs and conditions of these training courses, it is however possible to consult, in advance, the availability of the self-training materials provided by the provider.

... that can be reduced to a minimum

The communicant uses management software to send its contents to the system server. This management software can be presented under The form of software to be installed on users' computers or under The form of a web platform, regardless of the model chosen. As a general rule, software that takes the form of a web platform is based on the model of websites. classics and use their well-known codes and operating principles. So, users of these solutions can more easily find their bearings and Training times are therefore shortened (reduced bills).

In addition, SaaS model providers are continuously evolve their solution. Thus, beyond initial training, these solutions are also accompanied, for each new feature, by a presentation of the latter. Tutorial videos, webinars or online guides are then made available and support the user during the discovery of this new feature. So, users can improve themselves, alone, as they become proficient in the solution, Of the progress of it, and according to their needs. Training times are therefore also shortened.

Thus, while the cost of training is often unavoidable, some solutions put in place elements that allow users to self-train, which helps to reduce training times and costs. Even sometimes, to make them disappear entirely.

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Cenareo offers an intuitive, scalable Saas solution and perfectly adapted to the needs of communication professionals in all sectors of activity: Points of sale, Internal communication, Hotels and restaurants but also DOOH.