Communicate in strategic locations

Digital signage for transport

A real means of communication, dynamic signage in transport allows you to improve your internal, but also external, communication. Catch the eye of your passengers at the corner of a bus stop or a train station. Digital signage offers you the opportunity to expand your audience and to put your brand name in the minds of your customers. It offers the opportunity to make an impression by displaying your message in strategic places and on a recurring basis in order to maximize the impact of your communication.

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Digital signage in transport

How can digital signage facilitate communication in the transport sector?

The challenges of dynamic signage for transport are numerous:

Reduce the feeling of waiting for your travelers
Entertain users
Interact directly with passengers and without interruption
Improving service and customer relationships
Facilitate internal communication

Discover the solution

Digital signage software

Cenareo, your digital signage partner

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Choosing digital signage

Digital signage to optimize the traveller experience and internal engagement

Digital signage is a way to encourage travelers to use public transport by increasing their loyalty.. This original communication makes it possible to attract users, facilitate their mobility and anticipate their expectations, thus retaining them in the long term. For example, you can adapt your content according to the season, local events, or according to the mode of transport and the latest information related to it.

‍In a train station or subway station, original and well-designed digital signage can make a difference. On the one hand, this encourages passengers to prefer these means of transport, and therefore to reduce their carbon footprint. On the other hand, it reinforces the quality of your service, and thus your image among travelers. On the platforms, from a terminal or at the edge of a bus station, broadcast the traffic situation in real time, the time of arrival and departure, your subscription offers and any other contents and information relating to your services.

‍Internally, our solution is an excellent way to strengthen the cohesion of your teams by offering them a unique and impacting communication tool. An effective communication medium increases the involvement of your employees, who thus feel concerned and better informed of the impact of their work. Take the opportunity to motivate your troops, post good news and upcoming corporate events.

Communicate with travelers

The benefits of digital signage for transport

Visibility and accessibility
Digital signage in transport acts as a real window. Like a large-format business card and an open-air advertisement, this type of display allows you to maximize your visibility. In addition toimprove the user experience, the passenger can recognize himself in the values that you convey through your communication or simply be interested in your service. The audacity of your communication strategy will not go unnoticed.

Your message may also appear clearer and more accessible to your users. It is also a way to create a close relationship, but also a way to share your secondary services. Retain your travelers thanks to digital signage while making their trip unique.
Security and trust
From a security point of view, communication by dynamic signage in transport (stations, airports, subways...) makes it possible toInform your users about dangers, accidents, delays and schedules easily.
Also unclog the support lines by directly disseminating certain information essential to the mobility of your travelers. In case of delay/cancellation, dynamic displays reduce the impression of waiting for your users by broadcasting certain information: news, weather, upcoming local events, etc.