You are moving forward in your digital signage project and you have selected a bunch of software from your shortlist. Amongst all your criteria for selecting a digital signage solution, which should be decisive? If you ask your peers, they will answer: the ease of use. They are right: complex software is not used, abandoned due to poor user experience.
Your digital signage project will only reach its objective if your team is involved in using of this new tool. To do this, you must provide him with software. intuitive and user-friendly. If your software does not meet any logic or requires extensive training, your solution may be underused and not generate the expected return on investment. We invite you to discover what” is user experience ” and why it is essential.
User experience determines the effectiveness of digital signage software
A study conducted in 2016 by the OECD (Organization for Economic Cooperation and Development) on computer skills, analyzed by the Nielsen Norman Group, may well surprise software developers. In 33 rich countries, only 5% of the population had strong computer skills and only one third was able to perform tasks of intermediate complexity, such as using a new online form or an operation that required navigating through various pages and applications to solve a problem.
Nielsen sent a message to UI designers: develop very simple products or two-thirds of the population won't use them. But it is also a lesson for The buyers of technology. You're probably one of the most tech-savvy members of your organization. So you need to think about all users when planning your purchases. It's very difficult, if not impossible, to use a product in someone else's shoes, so you need to involve users in your review process. Before buying a product, ask future users to test.
Everyone in your organization may be tech geniuses, but we can't (and you shouldn't) start from that premise!
What is the usability of display software?
The question seems pretty simple. We can all tell the difference between products that are fun to use and those that aren't, but can you define what makes software easy to use and what doesn't? TechRepublic offers a 10-point definition of conviviality, including the ease of installation and updates, and a user interface pleasant and easy to use. According to Jack Wallen,” The quality of software is assessed by its user interface. If the interface is not well thought out or implemented, the use of the product will cause problems.”
Different users will use the software on a daily basis.
The best software can be adapted to different users, so that a basic user isn't overwhelmed with features they don't need and end up doing tasks that aren't their responsibility. In the specific case of digital signage content management software, we could consider a solution that supports several users and contributors who would be authorized to add content and would have access to different access levels based on their role on the team, with the final decision being made by approvers. This type of control by administrators/approvers doesn't just make life easier for users. It is also essential for ensure that your content feed is administered properly and that it corresponds well to the message you want to broadcast.
No training required for digital signage software?
Even though the best software is so easy to use that you can get started right away, all users will need access to tutorials, whether in the form of a video or questions and answers, and may have questions that are not yet answered. What assistance Does the software distributor insure and What is the response time ? Support plays a critical role in the user experience. Will your team get their questions answered during business hours in your time zone? Will she be able to speak directly to a person or to a bot?
→ The Questions to ask your suppliers about their after-sales service.
The best software is based on a good user experience : it is simple and allows users to complete their tasks. Ideally, it should even make these tasks more enjoyable. If your software is complex, your team will waste time and avoid using it, which will have serious consequences on your return on investment.
Cenareo offers an intuitive, scalable Saas solution and perfectly adapted to the needs of communication professionals in all sectors of activity: Points of sale, Internal communication, Hotels and restaurants but also DOOH.
It is a “Plug & Play” solution, operational in just a few minutes. If you encounter problems, you can be sure that our support team will be with you every step of the way, from the installation to the distribution of your first campaign, including the connection to our platform.
All the news about digital signage and video
