Internal communication: choosing your digital signage software

You decided to set up a digital signage solution to boost your internal communication or animate your reception areas. It is a wise choice and all you have to do is select the offer that will best meet your needs. Have you thought about establishing a list of criteria of any comparisons to be taken into account before purchasing the solution? Here is a little help to help you see things more clearly and make the right choice.

1/Is the tool intuitive and easy to use?

The dynamic screen management interface, otherwise called CMS for Content Management System, is a tool that is not generally used every day. For its use to be smooth from one time to the next, it is necessary that its Manipulation be intuitive. It is better to opt for a CMS that is suitable for both an expert and a neophyte.

Also, remember that the simplicity and flexibility of the solution should make it possible to manage the screen fleet from and for all company antennas. The solution must help you to control your screens with precision from the headquarters for offices around the world.

2/ Can I manage my screens collaboratively?

The digital signage software must be able to support collaborative management and therefore offer different levels of right of use.

Communication teams can address all employees in a unified manner from headquarters and/or lend a hand to the teams at each branch, site or subsidiary so that national and local communications coexist.

3/ Can I broadcast content dynamically?

It is essential that the signage solution is dynamic to allow stories to be created and told without spending hours developing them. The interface must be designed around more or less complex components (simple programmed playlist, algorithms Smart...) and lead to the creation of scenarios adapted to different audiences and to the broadcast context.

4/ Can I have a real-time visualization of my broadcast content?

Managing a fleet of dynamic screens remotely and collaboratively requires a real-time visualization of campaigns broadcast and on the health of hardware. More than offering only content management, the software must be able to provide data on broadcasts, inform about the state of the park and thus become a control tool in its own right.

5/ Is the platform capable of adapting the distribution of content to the context?

The digital signage solution must be powerful enough to be able to broadcast automatically specific content related to their broadcast context. Some software context-driven can suggest setting up customizable broadcast criteria: weather, movements, temperature. They can also be interfaced with business tools, such as a CRM or an ERP. For example, a campaign to congratulate salespeople for signing a new contract can be automatically triggered on the screen as soon as the CRM registers it.

→ Learn more on “responsive” digital signage

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6/ Will the solution be able to support an expansion of my fleet?

In the years to come, your business is likely to grow. The digital signage solution you choose must evolve with you. Indeed, the rapid growth of a company is often accompanied by a strong need for recruitment, and therefore a significant increase in the number of employees. The importance of internal communication is intensifying and is a major challenge. It is becoming crucial to deliver relevant information, quickly, to all employees, while federating the new teams.

Added to this is the opening of new offices or production centers. Your solution should be able to be installed in all of these locations. And if you are launching internationally, you will have to make sure that it supports multiple languages (platform + technical support).

7/ Is the solution suitable for the long term?

To ensure the effectiveness of your digital signage at longterm, the choice of CMS is critical. Indeed, it must meet the objectives of the brand but also the user needs. Its functionalities must be able to evolve over time.

In addition, you must ensure that the equipment (the players) do not represent a hole in your budget when they are too old and the solution does not become obsolete in the medium term. The ideal option is to take out a subscription which will ensure flexibility and longevity to the whole over the long term. Moreover, it is the choice of the company AXA France, which has entrusted the replacement of its screen fleet to Cenareo.

8/ Is the solution solid in terms of security?

Data security is paramount and should never be compromised. Verify that the solution you want to adopt is robust. Identify the sensitive points in advance, dissect the global security policy of the provider. Examine the guarantees of the provider who must offer a solution free of reliability flaws or vulnerabilities.

→ Learn more about the security of digital signage systems.

Cenareo offers a digital signage solution to support your internal communication strategy. Its strength lies in the ability to easily manage screens remotely, collaboratively, as well as in the speed of content updates.