By relaying the ambition, vision and mission of the company, the digital signage supports corporate culture and constitutes a major lever.
Display screens allow you to easily and effectively convey all your information and safety messages to employees and visitors. All employees, whether at the head office or on external sites, benefit from the same information instantly. It is still necessary to be equipped with a content management solution (CMS) that allows the remote operation of these screens, since management with a USB stick greatly reduces the potential of this communication tool.
→ The communicating power of dynamic signage solutions internally is largely verified and validated by the companies that have implemented it, find for example the AXA France testimonial.
How can display screens, and their associated management system, boost your internal communication?
1/Decompartmentalize services, entities, and group brands
It is often difficult to bring together or at least to decompartmentalize the various services in large structures.
For example, the leader in the silver economy, the Damartex Group has opted for digital signage in order to Bringing your teams together and to improve internal knowledge on all brands of the group. The parent company communicates information on all of its 12 sites, and thanks to 35 screens, information concerning all of the group's brands and news. By promoting the exchange of information and best practices between brands, Damartex stimulates the conversations and creativity of each site.
2/ Educate and inform thanks to internal communication screens
By relaying key information within the company (objectives, performance indicators, etc.) and business news, digital signage reinforces the market knowledge and the positioning of the company in its ecosystem. Thus, by increasing the awareness of the industrial environment, decision-making is better informed.
3/ Align teams
By recalling the objectives, successes and possible ways of improvement, the need for collaboration is highlighted and the alignment of all around a common direction is welcomed. This need for alignment is very particular in companies that are growing, recruiting and exporting, or those that are spread over several buildings or territories.
The French telecommunications operator Sigfox specialized in IoT (the Internet of Things) did not hesitate to take the plunge to support its internationalization. The multi-site screen system Informs globally in real time and federates its teams all over the world around the same strategic direction.
4/ Generate conversations and the engagement of your employees
Screen communication does not only allow a top-down speaking but can become a real conversational media. For this, particular attention must be devoted to content, which must be varied, relevant and attractive. Above all, these messages should invite dialogue and provide answers, relaying testimonies, the results of internal investigations etc. Thus, conversations will emerge and communication will regain its strategic dimension and essential to the life of the company.
5/ Bringing people together around your commitments thanks to dynamic signage
You communicate about your values, those that drive you internally as well as externally, you must also communicate about your engagements : the associations you support (their news, their actions) but also on your own solidarity actions. For example, you can communicate about your ecological actions: such as the energy consumption of your building and the right actions to improve it.
6/ Give more visibility to your internal communication
You use multiple channels for your internal communication: newsletters, internal magazines, paper displays... You can gather the information you communicate there on a dynamic and visible medium. Generally, digital signage solutions support all content formats.
You gain visibility by simultaneously broadcasting your messages in all strategic locations in your company: meeting and training rooms, dining halls, workshops, storage areas, reception halls, corridors, etc.
7/ Protect your employees in times of crisis
Business communication can rely on dynamic screens to relay health messages for the attention of employees and thus preserve their health. They help to inform them about how to organize for securing production sites, conference rooms, offices and other reception halls. Screens can also broadcast concrete messages for staff : indicate where to find hydroalcoholic gel, communicate on how to telework, organize the reception of customers safely, inform them about the resumption of the activity, reassure them about ongoing projects, etc.
8/Entertain and motivate through modern and dynamic communication
To go even further, you can equip open spaces, break rooms or services with a screen and transform it into expression area.
In the office of sedentary salespeople, interfacing with their CRM is simple and can lead to the creation of challenges, challenges or messages of congratulations to the signing of new contracts. Atmosphere guaranteed!
Internal dynamic signage: an agile and unifying tool!
Digital signage, managed remotely by a CMS, makes it easy to create content to broadcast it at the very heart of your company and remote sites. Management is agile and allows you to plan campaigns, broadcast local content, manage a fleet of screens remotely... A simple to use and resolutely modern tool that is revolutionizing the way businesses communicate. Enough to unify and boost your teams even when they are scattered all over the world.
The multiple benefits of digital signage in business
- A smooth installation with quick handling
- Multi-site screens
- The distribution of content updated in real time
- Lively, dynamic and personalized messages
- Content distributed globally or localized by brand
- A turnkey solution to boost internal communication
- An agile and scalable tool that grows with the company
Cenareo offers a digital signage solution adapted to internal communication : its management interface allows you to create, manage and broadcast all your messages, on any communication screen.
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