Winter sales: take advantage of your digital signage

January can be a tough month for retailers. Christmas is over, and shoppers are expecting significant discounts. It is also a transition months during which you need to find a balance between sale items and the articles of the new collection, making sure your store doesn't seem overloaded or disorganized. Good ones pricing strategies And of promotion can increase your chances of a good start to the year. Here you will find some strategies and tricks in terms of prices, as well as tips for using digital signage to promote your offers and increase your sales.

The January sales are an important period in the merchant calendar. Promotions not only allowSelling Christmas unsold items and items that did not sell well in the fall, but also to expand your customer base, to attract more people to your store, especially people who are entering it for the first time.

Use your window

Digital signage is a great tool for communicate about discounts, but not only:

• Use it in your windows to broadcast engaging video content and capture the attention of as many passers-by as possible. Here are our 5 tips to make your window screen more efficient.
• Also remember to inform about your exceptional opening hours during the sales period.

Digital signage can easily be updated using a content management system, so remember to present new offers every day in the window and do not hesitate to be creative in your messages.

Ideas: January also has its own seasonal items, including anything related to New Year's resolutions. Can you associate one of your products with health, sports activity or goal tracking? Let it be known in the window. The challenges of January are being followed by many people. Maybe you can get their attention with a countdown timer?

Identify the items in the new season

Digital signage is an effective tool for communicating sales outside your store, but also for identify specific areas within. In January, discounted items can take up most of the space, but when a new year starts, customers expect novelty. It is therefore important to also highlight unsold items to satisfy this demand (and compensate for the discounts you offer).

Consider placing items on sale at the back of the store so that customers pass by undiscounted products to access them. Digital signage screens suspended from the ceiling are all indications that invite your customers to follow the path you have determined, without cluttering up floor space.

Use displays to boost sales

Take advantage of the increase in visits to your store during the sales to promote impulse purchases:

• Use digital signage near cash registers and retail outlets to reach people waiting in the queue and remind them of items they may have forgotten, especially small accessories that can be picked up immediately.
• Use digital signage inside the store to explain that one product pairs perfectly with another, for example. Make the most of the potential of your screens by broadcasting explanatory videos presenting various products from a range.
• If you sell raiment, broadcast videos of fashion shows featuring full outfits.

Communicate about conditional discounts

You may want to give discounts in exchange for customer information, by offering offers Exclusives to customers who subscribe to your mailing list or join your Loyalty program. This tip will allow you to know your customers better and then offer them targeted discounts or invitations to unique events based on their purchases and interests, and thus combine your online and offline promotions. Use your digital signage screens to communicate about your loyalty program and promote its benefits.

Check out our case studies to see feedback from other retail outlets.

What to remember?

January sales are not just about cutting prices. Their success is based on pricing, communication, and strategic changes in store layout. Digital signage is an in-store communication tool that allows you to promote offers to a large audience and to remain competitive. It can help you Optimize the space inside of your store, to intelligently distribute your various stocks and to Guide your customers with clear information.

Thanks to a platform of content management, you can change your offers quickly according to your needs. And you can stay competitive all year round.

To find out more about digital signage at the point of sale:

• Why are screens effective in stores?
• How to properly use digital signage in summer?
• What is the ROI for a digital signage campaign at the point of sale?

Cenareo offers a digital signage solution and supports point of sale managers wishing to digitize their establishment and switch to digital signage. If you have a project and need more information, Contact our team!