An innovative and flexible communication solution, dynamic signage is based on a Technical jargon difficult to understand for uninitiated entrepreneurs. Cenareo offers you a digital signage glossary, with a alphabetical list essential terms you need to know.
Ad Exposure Reach
The exposure of an accumulated audience to an ad, in English “Ad Exposure Reach”, is a performance indicator that refers to the number of people located in the exhibition area, and able to listen to and watch the content, for a fixed period of time. This information can be obtained, for example, using sensors entering and leaving a store, if the screen is visible from the entire store, or through eye tracking solutions for more detailed analysis.
Dynamic signage
Digital signage makes it possible to create, plan and broadcast multimedia content (videos, images, texts, interactive multimedia content, etc.) remotely and in real time on one or more screens. To deploy a solution of digital signage communication, you need dedicated software, a screen and a player that transmits the content to the screen. The English term “digital signage” is sometimes used.
Synonym: digital signage
API (application programming interface)
An API is a software interface that allows two software programs to be “connected” to each other, in order to exchange data and functionalities. For example, an API can connect your digital signage solution to a weather service to broadcast the weather report, or customize ad delivery based on temperatures or sunlight. Synonym: API connector
Application
An application is a firmware that integrates into the digital signage administration interface to provide one or more functionalities (retrieving an RSS feed, content management solution, connection to a database or other software, etc.).
Interactive terminal
Installed in a point of sale or a public place, interactive terminals allow access to information on demand. Information retrieval can be carried out by a touch screen or, more rarely, a keyboard. For example, an interactive terminal at an airport can show the schedules of upcoming flights. Synonyms: touch terminal, digital terminal, multimedia terminal, etc.
Boucle
The term “loop” refers to a content cycle that is displayed on the screen, whose duration is defined in advance. For example, a loop may contain a greeting message, five ads, and practical information about an exceptional opening on a holiday. Sometimes you can find the English term “loop.”
Synonym: loop
Contrast
Screen contrast measures the difference in brightness between the darkest spots (black) and the brightest spots (white). High contrast contributes to better readability.
CMS (Content Management System)
An acronym for Content Management System, CMS refers to content management software that allows you to create and manage the content displayed on the various screens. The term CMS is also used in digital marketing, to refer to solutions that make it easy to create and manage content published online (WordPress, Joomla, Prestashop, etc.). The French term is “content management software.”
Synonym: Content Management Software
Face detection
A camera films the people present in the exhibition area of a screen. A facial detection algorithm makes it possible to determine the gender and age of the available audience. Thus, the screen can dynamically display content that is more adapted to demographic criteria: for example, children, adults or seniors, or male or female content.
Continuous broadcast
A dynamic streaming display system allows continuous broadcasting, including in the event of a network outage or outage. In this situation, a cache system allows the last loop (s) to be broadcast in order to avoid a black screen or a signal loss message.
Real-time streaming
Real-time broadcasting makes it possible to directly modify the content broadcast on the screens in real time. Information can be entered manually, or based on information communicated automatically through APIs.
Digital signage
See dynamic signage.
DOOH (Digital Out-of-Home)
DOOH refers to advertisements that are broadcast in public spaces using various digital media: screens, projectors, interactive terminals, totems, etc. Multimedia content is most often broadcast using a computer or a specific device, called a player.
Eye Tracking
The most successful terminals can be equipped with a special camera that tracks the movements of the eyes of people in the vicinity. Some eye tracking solutions may also incorporate facial detection technology to assess the age and gender of the person watching the video. More rarely, the French term “oculometry” may be used.
Key performance indicator
A key performance indicator is statistical data that makes it possible to measure the achievement of an objective. ROI, an acronym for Return On Investment, is certainly the most common key performance indicator used to measure the effectiveness of an advertising action. In digital signage, the ROO (Return On Objectives) indicator makes it possible to measure the achievement of objectives associated with the distribution of content (work on brand image, create engagement, provide important information, etc.). The English term KPI, an acronym for Key Performance Indicator, is often used.
KPI (Key Performance Indicator)
Cf. Key performance indicator
LED (screen)
LED technology makes it possible to produce screens with a quality image, excellent resolution, impeccable contrast and sharpness, and an increased lifespan. LED screens are emissive, they generate their own light and can be used in bright or dark places, day and night.
Content Management Software
Cf. CMS
Loop
Cf. Boucle
Digital signage player
The reader refers to the equipment that connects the screens to the content management software (CMS). A digital signage player can take many forms, such as a USB stick or a router. Most often, the player works with a wireless connection, such as WiFi. But it can also integrate a wired connection, such as RJ45. The English term “player” is often used. Synonyms: Player, Media Player
Video wall
One Video wall refers to an assembly of several screens that allows a large image to be broadcast. Edge-to-edge, measured between two screens that make up the video wall, is a key element for immersion: a weak edge to edge offers a better experience and optimal immersion.
Player
Cf. Digital signage player
Retail
The term retail refers to retail activity. All stores and businesses that sell products to consumers, from small convenience stores to large retailers, are referred to by this term.
SaaS (Software as a Service)
The acronym SaaS refers to a commercial operating model in which software is installed on remote servers and accessible to registered users. SaaS software can be free or paid for. In the latter case, the user pays a subscription to use the software, and can benefit from it as long as it is active. Many digital signage software is available in SaaS, as this operating model offers numerous advantages: easy installation and configuration, maximum accessibility, regular maintenance and updates, optimal data security, compliance with GDPR legislation, etc.
UI Design
User Interface Design refers to the field of expertise that consists in creating a user-friendly interface that each user can immediately appropriate. For example, a UI Designer will define the various information access pages of an interactive terminal, choose the location of the buttons and their titles.
Interactive window
The window of a store or a place where the public welcomes the public can integrate digital technology that allows interaction with passers-by: touchscreen, facial recognition, hologram, etc.).
Exhibition area
The exposure area is the space around the screen where content is visible or audible. The exposure area depends in particular on the location, orientation and size of the screen.
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