Find out how the distribution of content via A video wall in business is an adapted and powerful solution for effective communication. A video wall is a solution of digital signage which allows multimedia content to be broadcast on the screen. We speak of a screen wall to refer to the assembly of several modules, forming a real digital facade. Its spectacular size with a strong power of attraction can be put at the service of an impacting communication for the company.
What is a video wall?
A video wall is a digital signage medium of variable size, composed of multiple screens glued to each other, and installed indoors or outdoors. The installation forms a digital facade whose modules can broadcast unique multimedia content (videos, graphics, images, slides, data, etc.), or on the contrary, distinct contents, independent and autonomous, in order to adapt according to size and space.
This new digital communication tool To content distribution Irresistibly attracts the eye and maintains attention : the power of a message is increased tenfold, driven by an immersive, captivating and impressive experience. In this context, the transmission of information in real time and remotely is a major and differentiating asset for any communication or marketing campaign with a high ROI (Return on Investment), and provides a concrete response to the needs and objectives of companies.
Why use a video wall in business?
The use of a video wall is becoming essential today as an ideal solution for better communication Of the company and the implementation of marketing actions. To build loyalty, federate, seduce or inform, screens can be placed in strategic areas of the company's premises : meeting rooms, halls, areas of heavy traffic, offices of employees and managers wishing to circulate information, etc. Thanks to this effective and impacting screen broadcasting tool, it is possible to maximize the performance of your communication, but not only that.
Promote your brand image
In order to unite your teams or customers around the values of the company, mastering your brand image is an essential lever for commitment. Dynamic content broadcast on a video wall are effective ways to embody one's identity and anchor a message. Businesses using video walls as a communication tool and medium are perceived as modern and connected businesses. These formats attract the eye thanks to the movement, and ensure better information penetration. 94% of B2B marketing professionals attest that videos help users understand a company's products or services. A regular dissemination of information about the company, its values and its actions, on screen and in the form of images and videos, promotes employee engagement, and especially team performance. Working on your brand image is therefore essential for employees to evolve in a working environment in line with their personal values and thus maximize their effectiveness.
Optimize your communication
The powerful impact of the video wall serves a number of purposes: a company's communication can gain in efficiency, fluidity, and readability. Results, offers, graphs or meeting schedules, the video wall is a device that offers total control, to share content simultaneously, in real time and at the most impacting place. A multitude of content can be broadcast on one or more screens, for tailor-made communication. Information dissemination is a major challenge for businesses. Encourage smooth vertical communication is essential to establish participatory management and defuse tensions.
Seduce with an immersive experience
The Video wall is an innovative tool that has a strong seductive power. It offers a unique immersive experience, arousing curiosity and maintaining the viewer's attention. Because of its size, the Video wall makes it possible to broadcast content that is easily readable even at a relative distance. The quality of the screens provides a high-definition image with spectacular colors and brightness, giving it a sensational dimension that makes an impression and enhances its communication.
Choosing the right video wall
One Video wall must fit harmoniously into the space to maximize its impact. Size or quality of the screens that compose it, the parameters to take into account are numerous.
From 3 to 9 screens
To determine the ideal sound size Video wall, it is essential to study the area of its deployment site. For optimal viewing, a minimum distance provides the distance necessary for comfortable reading. Plus one Video wall will be larger, the larger the required area of the site will also be. For a medium-sized space - hall or corridor - 3 screens offer an optimal result, while a 9-screen wall is intended to be a spectacular installation intended for a space with large dimensions.
Technologies used
The screens of video wall may include LCD or LED systems, in order to ensure sufficiently high brightness and optimal image quality.
These technologies meet different needs and budgets, but must nevertheless meet certain requirements:
- A clear and smooth image: it must be reproduced in its entirety and not divided by borders that cause loss of readability;
- Bright light and colors: the Video wall must have a high visual intensity necessary for the reproduction and reading of the message;
- Longevity and resistance to external elements: the quality and robustness of the screens of the Video wall is a parameter that must be understood according to their location.
Video walls: how do they work?
Multimedia content is broadcast on the Video wall thanks to a player, connected to the screens. The communicator shares content in real time using management software installed on his computer or accessible on the Internet. It synchronizes the supports and allows centralized management of its entire fleet of screens, regardless of its extent. This technology can be used through a data exchange network, which can be local and exclusively managed within the company, or an Internet network called a SaaS system. In this specific case, the platform accessible via the Internet offers maximum flexibility and easy maintenance. Management is centralized via a single platform and makes it possible to communicate on all sites remotely. Easy to use and to implement, this system offers the possibility of connecting from any device, and especially from anywhere.
The video wall accelerates your digital transformation
Digital signage is an innovative, attractive and very flexible communication channel: it offers a unique digital experience to managers and users. In business, it increases engagement and makes it possible to transmit information instantly, centrally and automatically. The system makes it possible to create a strong interactivity, and to benefit from a vast space for expression. Very interactive and ergonomic, Cenareo's digital signage solution designed for video walls meets the growing digitalization needs of businesses.
Do you want to improve your company's communication thanks to digital signage? Create, manage and distribute all your content on your digital media fleet instantly. A real bridge between the physical world and the digital world, the digital signage solution Cenareo is ergonomic, intuitive and powerful. As a real lever for the digital transformation of businesses, Cenareo offers personalized support and its expertise in the service of effective and impacting communication, contextualized, and offering good results in terms of ROI. You can contact our team of experts for more information.
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