Each of us is responsible for our carbon footprint, in all aspects of our daily lives, at home as well as at work, and digital signage is no exception to the rule. Its use may raise questions: to what extent is it compatible with sustainable working methods? This is a question that many companies that favor low energy consumption in their choice of equipment and suppliers ask themselves.
You have already opted to reduce your paper communications in favor of digital communication or on screens (or you are thinking about it), and that's very good! Fewer print volumes, paper waste, delivery... but don't stop there! There are a few more strings to reduce your energy consumption even more, for more ecological digital signage.
Make your energy consumption visible and help raise awareness
Digital signage is a window into the energy consumption of a brand or building. It makes it possible to make its energy consumption data readable and intelligible. Communicating your performance on your screens helps to make users aware of an approach to improving performance. Actors like Spie or Dalkia translate key building indicators into attractive visuals to encourage small simple actions, such as turning off the light when leaving a room or reducing the use of air conditioning. So many small actions that can reduce a building's consumption by a precious%!
Implementation of eco-responsible digital signage: hardware equipment
The screens you choose will have a major impact on the amount of energy you use. That's why energy consumption should be on your list of criteria when considering your purchase. Here is our guide to benefit from a display that consumes less energy, reduce your energy consumption and dispose of screens responsibly at the end of their life.
Implementation of eco-responsible digital signage: software equipment
In addition to screens, the other line of thought in setting up your digital signage concerns the choice of a digital signage content management system (CMS). In this guide, several elements are covered: the compatibility of the player with the CMS, the integrated energy-saving features, and data storage (datacenter) etc.
Cenareo offers an intuitive, scalable Saas solution and perfectly adapted to the needs of communication professionals in all sectors of activity: Points of sale, Internal communication, Hotels and restaurants but also DOOH.
Our eco-responsible commitments
Our commitments to help you conduct a more sustainable business? Every decision we make about our digital signage solution is guided by the desire to help our customers communicate more easily, more sustainably, while minimizing their carbon footprint.
To do this, we designed a robust solution composed of a SaaS platform and a player Raspberry Pi, a reader that consumes very little power, with a consumption around ten times lower than a conventional digital signage player. Beyond its functional qualities, we chose the Raspberry Pi because it is manufactured by the English Raspberry Pi Foundation. This charitable association aims to provide access to technology and education in developing countries. We create and assemble this player in our offices in Toulouse. It is made available to our customers free of charge. In the event of a malfunction or at the end of the contract, we recover this equipment and reuse these components to create new players.
As providers of cloud-based digital services, we process large volumes of image and video data for our customers and we recognize that we are driving demand for data centers, and therefore energy demand. That's why we called on Microsoft, which achieved carbon neutrality in 2012 and is pursuing the goal of powering its centers with 100% renewable energy.
Our screen supplier partners act at their level to recycle used screens.
In addition, we offer an energy-saving feature that allows you to turn off all your digital signage screens at night, centrally. Every day, we strive to improve the sustainability of digital signage, so that businesses can adopt a more creative and engaged communication approach.
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