For most retailers, Christmas is the The time of year in which they make the most sales. More than an event or an opportunity to make money, it is more of a series of promotions and sales goals throughout the season.
It starts in october, when the most organized start their Christmas shopping; then the pace intensifies throughout the month of November, with a sharp increase in the context of the promotions of Black Friday Or of Cyber Monday.
Shopping continues throughout the month of december with the finalization of giveaways, until the traditional sales on Boxing Day and January, before everyone returns to work, to normality and to their good resolutions for the new year.
La simplicity with which it is possible to update your messages made of digital signage a perfect tool for Christmas promotions. It is also a good way to stand out in the “noise” that reigns during this time of the year and to increase brand awareness while increasing your sales. Below are a few ideas for making your digital signage stand out during the holiday season.
1/ Update your content frequently
As we said above, Christmas really represents four months of work for retailers. Maintain interest in your messages in the window and in store by planning frequent updates to the content of your displays.
In addition to editing your content, from Black Friday deals to last-minute gift ideas, you could create an Advent Calendar, with daily special offers or competitions for customers.
Most CMS applications are so easy to use that you can change your screens in real time. Remember to keep some flexibility, with templates that you can update if a product is out of stock or sold out. Setting a countdown and valuing exclusivity or rarity are good ways to put a spotlight on specific items.
2/ Facilitate access to gifts
Use digital signage in different areas of your store to to help customers identify the various areas.
Arouse the curiosity of visitors with window displays, then draw them to the different parts of the store, where your products will have been classified by categories or by price level, from the cheapest socks or “Secret Santa” socks, to the most precious specific gifts. Place your display near the cash register to remind customers of something they may have forgotten, such as batteries.
3/ Organize a special promotional event
Christmas is a good time for See the big picture ! Using giant screens with striking images or videos is a good way to stand out among the lights and decorations of the main shopping streets.
This year, Coca-Cola launches the biggest campaign ever, under the banner “Holidays Are Coming”. The means deployed include outdoor advertising (DOOH) on digital screens in places of transit across the United Kingdom, in particular at main train stations. The campaign also includes the use of digital signage by Piccadilly Circus in London for a karaoke of Christmas carols. Even if not everyone has such a budget, you can be ambitious with your digital signage, by creating a campaign that will know captivate and entertain your customers.
4/ Highlight solidarity
Use your digital signage screens to highlight charitable actions or other social activities that your company carries out during the Christmas holidays or has carried out throughout the year, in order to make your customers understand that you are a responsible brand, or invite them to do the same.
5/ Combine online business and offline sales
Les online shopping and home delivery have transformed the way we buy gifts, especially last-minute ones. Use the dynamic display of your physical store to Remind customers that they can also shop online with your brand and thus establish a link between your online and offline presence. If you offer a “click & collect” service, be sure to highlight it sufficiently and report it using digital screens. Outside of business hours, change the screens in the window to emphasize your online store, especially products that customers can buy until Christmas Day, such as gift vouchers to be sent by email or printed at home.
→ Find our tips for animate your window screens.
6/ Contextualize your content
In the northern hemisphere, Christmas shopping can require going outside, even when the weather is horrible. Even though the retail sector is quite thriving during this time (as people have no choice but to buy gifts), The weather can have an impact, in particular on the way customers consume, who have the choice between going to the store or making their purchases online. You can make your display more attractive by broadcasting on your screens weather-reactive advertising, whether in the window, inside the store or at the point of sale. An easy-to-use digital signage content management system will not only allow you to create a series of ads adapted to different conditions (rain, snow, etc.), but also to alert customers and stimulate sales with predictive data. If the weather forecast calls for a snowy Christmas, be sure to offer an offer on sledges!
Cenareo offers an intuitive, scalable Saas solution and perfectly adapted to the needs of communication professionals in all sectors of activity: Points of sale, Internal communication, Hotels and restaurants but also DOOH.
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