The retail world is in turmoil and must adapt to the ever increasing demands of consumers. The digital signage in shopping centers offers a connected shopping experience that meets their need for personalization. Between promotion, communication and loyalty, discover the advantages of digital signage in shopping centers.
Digital signage, an asset for operators, businesses and consumers
To improve its services and optimize its sales performance, the digital signage in shopping centers is an important growth driver for department stores. Its advantages are numerous: it makes it possible to communicate in a simple, immediate, unified and effective way with its customers. Thanks to carefully programmed broadcast loops, each visitor receives the messages they need at the right time in order to have the best possible experience. It can be:
- Practical information
- Advice
- Indications for finding your way around
- Current promotions
- New services offered by a brand
Digital signage meets the needs for timeliness, transparency and interactivity of consumers, who are always more connected. The digitalization of shopping centers offers them a unique, fluid, differentiating and innovative visiting and buying experience thanks to total access to information.
Screens also contribute to increasing the performance of retailers, because they promote them in a particularly attractive way. They have the ability to arouse the consumer's desire to buy in order to increase sales tenfold. On panels, screens or terminals, ultra-targeted and attractive advertising campaigns with a high degree of memory are broadcast. More than paper, digital signage shows a powerful and innovative brand image, making it possible to stand out from the competition. THE digital signage in shopping centers offers new experiences that are resolutely connected and personalized.
Thanks to the Cenareo solution, benefit from the power of retail digital signage and start creating and planning your campaigns very simply. The software is intuitive and ergonomic and allows you to develop loops for the distribution of various content in a few clicks: promotional videos, photo slideshows, posts on social networks, RSS feeds... Capture the attention of your target customers thanks to digital communication on ultra-personalized screens, automatically and in real time. THE digital signage in shopping centers contributes to the improvement of the customer experience and plays a major role during the buying process, from conversion to loyalty. With the digital signage software Cenareo, offer interactive experiences adapted and always contextualized to your customers with its extremely efficient targeting functionalities.
Why use digital signage in shopping centers?
Thanks to the digital signage in shopping centers, the screens captivate and hold the attention of visitors with highly targeted and always perfectly targeted content contextualized. Digital signage plays an active role in assessing the brand image of a commercial establishment, but also in the sales and attendance performance of retailers.
Manage spaces
THE digital signage in shopping centers is ideal for orienting visitors and organize the different spaces of a department store. As soon as they enter the mall, they are easily guided to the areas they want to visit. Thanks to touch screens or terminals, they consult information about stores such as opening hours. An interactive map presenting each of the worlds allows them to find their way around and go directly to the area or store they are looking for in particular. Thanks to navigation and fluid traffic, the brand image of the shopping center is strengthened and the customer experience is much more qualitative. Digital signage also streamlines the customer experience by entertaining consumers in waiting situations, especially at the checkout. RSS feeds broadcast local information, posts on social networks or even the weather to make waiting more pleasant.
Attracting the attention of visitors
The digitalization of shopping centers is a great way to boost their brand image among visitors. THE digital signage in shopping centers is the most modern and successful means of communication available, but also an attractive innovation in the eyes of consumers. It has the power to capture and hold attention thanks to moving images, directly impacting the sales performance of retailers. Digital signage brings content to life, to stimulate the desire to buy. The power of attraction of screens and more specifically their impact on memory was the subject of a study published in December 2022 by the Digital Media Club. The results demonstrate the performance of digital screens in terms of consumer memory, with more than 1 in 5 visitors remembering an advertisement shown on a digital screen.
Informing customers
THE digital signage in shopping centers offers an infinity of information and content on a restricted medium. Shopping centers benefit from the installation of screens in particular in order to warn visitors of the next opening of a store in order to promote it. They can also provide more practical information about weekly and exceptional opening hours, or about upcoming events, events and sales. Shopping centers improve the customer visiting experience by disseminating educational or informative content relating to hygiene, health or nutrition issues. Screens also relay customer reviews and positively influence viewers by sharing them. Interactive terminals allow visitors to fill out satisfaction surveys concerning their visit, in order to collect useful data about their experience.
Communicate about the various offers
The memory power of screens is ideal for promoting its offers and services in an impacting and memorable way. Thanks to the attractiveness of the moving images of digital signage in shopping centers, you promote the success and return on investment of your communication campaigns in order to boost turnover. For example, a shopping center can broadcast animated advertisements to promote its ancillary services, such as the supermarket's drive space or the car rental space. It is also wise to communicate about the offers linked to the loyalty card of the various brands in the shopping center, to maximize their sales performance. The screens make it possible to relay exclusive sales and current promotional offers, in order to cleverly guide visitors through the sales areas concerned.
Do you have a digital signage project? Cenareo supports you in the deployment of a fleet of screens managed simply thanks to its cloud solution. To animate your shopping center or store, digital signage is a powerful communication tool offering a personalized, attractive and original interactive experience. Stand out from the crowd now and take advantage of the endless possibilities of digital signage.
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