Digital marketing plays a major role in the development strategy of brands and their customer relationships. Digital tools are increasingly integrated into stores in order to enhance the brand's brand image, while offering ever more attractive experiences designed to make a strong impression. This is the case of digital storefront, which enhances points of sale and increases the visibility and attractiveness of their storefront tenfold. Thanks to dynamic signage, it draws the attention of passers-by and invites them to visit the store. Discover what are the advantages of digitizing store windows with innovative and attractive digital tools.
The power of attraction of the digital window
According to the study carried out by IPSOS, a digital storefront stirs the curiosity and interests of more than 74% of passers-by. This trend should be taken into account when you know that classic windows are losing speed in terms of their power of attraction.
An attractive bias
The installation of a digital storefront in points of sale makes it possible to boost the storefront, for the benefit of an immersive and attractive customer experience:
- It captures the attention of passers-by and increases the memory of a message thanks to its visual power;
- The customer is invited to live an ultra-personalized experience, designed to satisfy him and stimulate positive emotions;
- Its attractive potential is increased tenfold by its entertaining, impressive and fun aspect.
A differentiating element
In a context where the majority of consumers say they are more satisfied with their online shopping journey, physical points of sale must reinvent themselves and offer new experiences. La digital storefront is proving to be one of these tools with multiple benefits for digital store signage :
- It is a strong and differentiating marker, the physical witness of the creativity and innovation shown by the brand;
- It values brand image, which is intended to be modern and adapted to new challenges;
- The products benefit from a tailor-made window, a large space for expression to highlight and magnify their offer.
A tool adapted to new challenges
Speed and fluidity must transform the customer journey into points of sale. But the outdoor digital signage is also intended to exceed consumer expectations by surprising them with a new experience. The arrival of digital technology at the point of sale has reshuffled the cards of the customer experience, which is constantly being improved in order to satisfy ever more connected and demanding consumers. La digital storefront is the ideal relay to seduce and serve better, but also to hope to influence the purchase decision:
- It makes it possible to collect and process information on customers thanks to its interactivity;
- It offers great customization possibilities in order to distribute targeted and personalized content;
- It provides concrete answers to the challenges of managing visitor flows by reducing floating times, to avoid the escape of consumers.
The promises of the digital window
According to the IPSOS study, the digital window has a significant impact on the incentive to buy for 59% of respondents, in addition to inviting people to visit the store. An impressive figure, which retailers would be wrong to ignore if their ambition is to develop their customer relationships and maximize their sales; the digital storefront in fact, allows the visitor to discover the brand via a journey that really enhances their customer experience.
A customer-oriented tool
La digital storefront is certainly a tool that serves the brand's image, but it also remains a powerful way to create interactivity, in order to improve customer relationships. It stimulates the senses and increases memory, but also offers an element of dreams, which makes the imagination work and projects viewers into another world thanks to moving images.
The invitation to the interaction of digital storefront also offers the possibility of collecting important customer data. A catalog that can be consulted on a terminal can be the support for analyzing the most sought-after products, valuable indications in order to constantly adjust your sales strategy.
An optimized channel for retailers
Ultra customizable, the digital storefront offers an infinity of possibilities for distributing tailor-made content in points of sale. Above all, it has a certain investment cost, while offering a wide range of options for decorating its point of sale according to events. In addition, it guarantees an atmosphere that can be adjusted as desired, easily and in real time.
While static signage can certainly be modified and thus adapt to changes, the digital window allows a reduction in the costs inherent in printing and above all a significant saving of time. Its versatility serves the contextualization and relevance of content and allows the use of great creativity.
A response to consumer expectations
The IPSOS study highlights that consumers' real expectations of digital tools concern the improvement of their shopping experience. The service dimension remains predominant:
- 87% of respondents want to benefit from tools in order to compare products;
- 84% would like a simpler buying process;
- 83% want to save time.
However, what the digital window offers is the clear and significant improvement of the customer experience. Thanks to the digital storefront, a brand offers a fluid customer experience that is focused on personalization. It is therefore an interesting lever for increasing its sales and the quality of its services.
Supports for digitizing shop windows
La digital storefront meets the needs of professionals in all sectors of activity: it can also be part of a network of real estate agencies in order to distribute the properties available for sale, and in museums to scroll through information on current and future exhibitions, but also on the flow of visitors in the establishment, as well as in hospitals or tourist offices. On the market for digital media intended to digitize a point of sale, a host of possibilities exist depending on its objectives:
- A connected window can be transformed into a real interactive display space composed of large high-brightness LED screens, tactile or not;
- A touch screen can cover the entire surface of the window in order to build a strong interactivity between the prospect located outside and the brand, whose universe is located inside, but also unfolds before his eyes;
- Totems are very important signage objects, useful for animating a window and interacting, communicating and making passers-by want to learn more.
All these tools with a strong power of attraction allow you to create a link with your customers, in the service of their satisfaction and the results of the store. Digital signage is as powerful for developing a brand's brand image as it is for increasing the quality of its relationship with its customers.
Thanks to the digital signage solution Cenareo, communicators can broadcast highly attractive multimedia content intuitively and centrally, in one click. Whatever the size of its screen fleet, the management software allows the distribution of homogeneous and relevant communication, with an excellent ROI.
Project your customers into a new shopping experience, centered around personalization, innovation and service. The Cenareo solution is a valuable tool for digitizing points of sale and generating maximum engagement through the distribution of attractive and contextualized content. Much more than a management software, Cenareo supports you in the digital transformation of your business, for a positive impact on the satisfaction of your customers.
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