Software and screens: a strategic duo for retailers

The Cenareo - Samsung partnership is the ideal opportunity to highlight the importance of thescreen-CMS alchemy in a digital signage project.

The importance of choosing professional display software

Like many professionals, you need to gain market share, increase sales, showcase your store or simply broadcast your advertising campaigns to screens. To do this, you need to choose a high-performance, intuitive CMS that enables you to manage advertising campaigns on your screens.

The screen: optimal rendering of your advertising campaigns

Digital signage works very well, but becomes even better with quality equipment. While the aesthetics of messages and the relevance of their broadcast context are paramount, the design and quality of displays are a prerequisite for quality rendering. Opt for a professional display screen rather than a TV...

Software already integrated into screens

Several new-generation screen ranges offer integrated CMS solutions. This simplifies screen installation and maintenance, eliminating the need for external players, and therefore limiting the risk of damage and theft. Thanks to System-On-Chip (SOC) technology, users with these displays can enjoy smooth, continuous playback of multi-media and web content on their screens, without the need for additional hardware, while maintaining an equivalent level of service and performance with most CMS suppliers.

Compatibility, a must for the future
Compatibility is designed to offer retailers a complete, fluid solution that meets the challenges of tomorrow: heterogeneous screen fleets, installations that can be adapted to the rhythm of the seasons.

Example of Cenareo-Samsung integration 

As Europe's leading retailer, Samsung displays meet the aesthetic criteria set out above. Its alliance with Cenareo opens up very positive prospects for customers. The CMS is integrated into Tizen displays. What does this mean?

"Users of the solution can now use their Samsung screens to promote their products based on the weather, enhance their brand image, create in-store experiences and improve customer satisfaction" - David Keribin, co-founder of Cenareo.

→ Read the Samsung-Cenareo case study

Cenareo offers an intuitive, scalable Saas solution that is perfectly adapted to the needs of communications professionals in all sectors: POS, internal communications, hospitality and DOOH.

Simple and intuitive, the Cenareo solution specializes in context-driven marketing. Users of the solution can automate their communications according to customizable criteria. Contextualization can be based on weather conditions, stock levels, socio-demographic data, and so on. The solution can be interfaced with any connected data.

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