The Cenareo — Samsung partnership is the perfect opportunity to highlight the importance of alchemy screen-CMS during a digital signage project.
The importance of choosing professional display software
Like many professionals, you need to gain market share, increase your turnover, highlight your store or simply broadcast your advertising campaigns on screens. For this you need to choose a High-performance CMS and intuitive allowing you to manage advertising campaigns on your screens.
The screen: an optimal rendering of your advertising campaigns
Digital signage works great, but gets even better with quality hardware. While the aesthetics of the messages and the relevance of their broadcast context are essential, the design and quality of the supports, the screens, are a prerequisite for a quality rendering. Opt for a professional display screen rather than a TV...
Software already integrated into the screens
Several ranges of new generation screens offer CMS solutions that are already integrated. It simplifies The installation And the maintenance screens in eliminating the need for external players, and therefore by limiting the risk of damage and theft. Thanks to System-On-Chip (SOC) technology, users equipped with these screens can benefit from a smooth and continuous reading of multi-media and web content on their screens, without the need for additional hardware and while maintaining, with most CMS providers, an equivalent level of service and performance.
Compatibility, a must for the future
This compatibility is designed in order to offer retailers a complete and fluid solution, meeting the challenges of tomorrow: heterogeneous screen parks, installations that can be adapted to the rhythm of the seasons.
Cenareo-Samsung integration example
Retail leaders in Europe, Samsung screens meet the aesthetic criteria set out above. Its alliance with Cenareo opens very positive outlook for customers. The CMS is integrated into Tizen screens. What does that mean?
” Users of the solution can now use their Samsung screens to promote their products based on the weather, improve their brand image, create in-store experiences, and improve customer satisfaction. ” — David Keribin, co-founder of Cenareo.
Cenareo offers an intuitive, scalable Saas solution and perfectly adapted to the needs of communication professionals in all sectors of activity: Points of sale, Internal communication, Hotels and restaurants but also DOOH.
Simple and intuitive, the Cenareo solution specializes in “context-driven marketing”. Users of the solution can automate their communication based on customizable criteria. La contextualization can be done according to the weather, stock status, socio-demographic data, etc. The solution can be interfaced with any connected data.
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