Today, video is everywhere. Whether on social networks or on billboards, we are in constant contact with her. As for its use in business, it is less common. Why should we democratize its usefulness using a smartphone?
A low cost.
Using a production agency to make your corporate videos can quickly cost you a lot.. You have to count the travel of the agency, the type of video to be made, the additional equipment and above all, post-production. Prices can reach figures of the order of two to five thousand euros for the production of a single video.
But today, Do of The video is not no longer a problem thanks to smartphones. Indeed, the use of the latter requires a much less expensive investment than using a production agency when you want to make several videos during the year or use the video on a daily basis. At EasyMovie, all you have to do is make your corporate movies and we take care of post-production. All this, at unbeatable prices!
Outstanding video quality.
Today, the latest generation of smartphones are competing with the world of digital cameras in the audiovisual world. With the evolution of technologies and the rise of giants such as Samsung, Huawei or Apple, the use of the camera is gradually changing towards movie exclusivity.
As supported by the study of Statista showing that 75% of French people have a smartphone, most French people are therefore in a position to make a quality video at no extra cost except for a few accessories such as a lapel microphone or a tripod for a better experience. If we take the example of the latest smartphone released by Apple, as the video below shows, the quality is almost the same as that of a professional camera.
A use for all subjects.
Before, you used a production agency to film your corporate day or your events. That time is over! From now on, there is no longer a choice of dates to film any subject. With your smartphone, you can film your events, of employee interviews, your Corporate movie or even a personal presentation.
Its use is now present for all types of formats and trends. Social media influencers use it daily by making daily videos otherwise called “Vlog” or for filming and promoting products. Even the great Steven Soderbergh directed a feature film entirely filmed using a smartphone. You can therefore use it regardless of your need immediately and independently. You will be in control of your subject and, in a way, your own director!
So there are no more excuses for not making video in business. Just think about the benefits it will bring to your internal communication but also for the integration of your employees if you set up this use.
Two tools in one.
Your smartphone is actually like a Swiss Army knife. It is not only used for filming but also serves as an assembly platform, for distributing and sharing your content on the various existing platforms. Your mobile phone is used daily by your employees when they wander on social networks, send selfies or play Candy Crush. Take advantage of this tool to use it in favor of your business.
Film your internal or external events; broadcast them internally and share them on social networks by having them shared on everyone's account. Your impact will be strong. This will not be without increasing your reputation as well as your presence on social networks, an essential point today.
There you go, you now know the reasons for using smartphones in business. Let us know in the comments if you use this solution on a daily basis!
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