With increasingly professional image quality, Smartphones are becoming essential tools for creating videos. They are an economical and practical solution for businesses that want to modernize their communication. Indeed, video plays a central role in engaging audiences, promoting direct and immersive interaction. For businesses, it has become essential to promote products, share ideas or present projects. Learn all the steps you need to take to create quality videos with a smartphone.
Step 1: Acquire the necessary equipment
To guarantee professional quality to your videos, it is essential to equip yourself with adequate equipment. If you don't have the financial resources to absorb the price of a professional camera, you can shoot with your mobile phone and make high-quality videos.
Tripod and stabilizer
Image stability is crucial for providing a pleasant viewing experience. A tripod is the essential hardware base to avoid tremors and ensure sharp shots. If you're considering movements, a stabilizer or gimbal can add a smooth, cinematic feel to your footage.
Microphone tie
The sound is just as important as the image. Investing in a lavalier microphone will allow you to pick up voices clearly and accurately, without interference. This type of microphone is ideal for interviews or presentations in front of the camera.
Objectives
Smartphone lenses can be interesting accessories for obtaining varied perspectives, expanding creative possibilities. A wide-angle lens can capture more of the scene, while a telephoto lens is useful for close-ups. Choosing the right goals will depend on the nature of the content you want to produce.
Step 2: Imagine and write the video script
A professional video always starts with good planning.
Subject and objective
Determine the specific subject and purpose of your video. What message do you want to communicate? What feeling do you want to inspire? Having a clear objective will guide the tone and style of the video, whether it's informative, educational, or promotional.
Dialogues and plans
Start with write a script detailing the dialogues and the order of the scenes. A good script structures content, conveys messages in a clear and engaging way, and avoids narrative inconsistencies. Think about your target audience and the impact you want to have on them. Design a video storyboard can be particularly useful for building the outline of your video in images.
Step 3: Attention! It's spinning
It's time to bring your vision to life and shoot with your mobile phone.
Light
Lighting management is a key part of video production. Use natural light as much as possible and supplement it with artificial lights if necessary. Adhering to lighting regulations, like the three-point rule, can improve the aesthetics of your videos.
Stabilization and sound
Make sure the camera stays steady, whether using a tripod or a manual stabilizer. Record the sound in a controlled environment to minimize background noise, thus guaranteeing optimal sound quality.
Framing and functionalities on smartphone
Think about framing by following the rule of thirds for dynamic compositions. Experiment with smartphone features such as resolution, exposure, or shooting modes (slow motion, time lapse) to enrich your visual content.
You can use a tool like our video solution to easily make videos. The solution offers you predefined formats such as interviews, onboarding, event videos, etc., thanks to accurate turning guides. Cenareo Video also offers a automatic assembly of the video and gives access to various audience statistics to track the performance of the videos posted.
Step 4: Video editing
Assembly is a crucial phase. Use editing software adapted to your level of expertise. Make sure to organize your sequences logically, to add transitions harmonious and integrate visual elements like texts or animations to reinforce your message.
Step 5: Broadcast and measure performance
Once the video is edited, it's time to share it with your audience.
Publication
Choose Broadcast platforms according to your target audience and adapt the format and duration of the video accordingly. You can publish your video on the company's website, on social networks, send it by email or broadcast it on screens. Digital signage is particularly useful for communicating internally and externally via screens placed in strategic locations (shops, waiting areas, etc.). Cenareo allows you to connect your content and screens.
Impact measurement
Finally, analyze the performance of your video thanks to analysis tools. Evaluate commitments, views, and shares to understand the reach of your message and adjust future productions.
All the news about digital signage and video
