The use of corporate video is an essential solution for effective internal or external communication. More and more organizations are now using this format to deliver their messages. According to a study conducted on video marketing by Wyzowl, 90% of marketers say video marketing has brought them a good return on investment : 88% say that video has helped them increase the understanding of their product or service and 90% that it has allowed them to increase their brand awareness. In this context, How to make a corporate video that catches and holds the attention of its targets? Optimize your chances of producing impactful and effective corporate videos. Remember, quality video content is widely shared on social networks, has a longer lifespan than other content, and ensures an excellent return on your investment. It's up to you to play!
What is a corporate video?
Corporate video is a communication tool which allows a company to present its activity, products or services, to share its values with employees or to take stock of its achievements. It can take various forms : it can be a video greeting from the CEO on the occasion of the holidays, a presentation of products and services, an interview with an employee highlighting his position and his missions, a report on a significant event related to the company's activity, or even an announcement of important news for the internal or external public. Corporate videos represent an ideal communication format for animate its internal communication with employees, but also to boost its external communication to customers, prospects and partners.
The steps to a successful corporate video
Define the purpose of the video
The first step in making your corporate video is to clearly define your objective. What message do you want to convey through this video? What action do you want your target to take after watching your video? Once you've determined this goal, you'll need to keep it in mind throughout the creation process.
Define the target
It is imperative to know your target audience. Whether you're making corporate videos for internal or external distribution, you need to determine what audience you're talking to. Based on their age, profession, and expectations, you can determine the tone, style, and content of your video.
The choice of the subject
The subject of your video must be relevant both to the business and to the people it is aimed at. Care should be taken to ensure that it attracts the interest of the target audience while reflecting the message you want to convey and in a way that meets your objective set out earlier. Filming locations, actors, and even the timing must be carefully selected to serve this purpose.
The choice of the subject Writing the script
The video script is their skeleton. It accurately describes each scene, how it unfolds, the dialogue or the text off that occurs. A good script is essential for a successful production. Creating a video requires prior thought to creatively stage the message to be conveyed to your audience.
The necessary equipment
The choice of equipment depends on your needs and your budget. Not only will you need a quality camera or smartphone, but also lighting equipment, microphones for recording sound, and good video editing software. Choose high-end equipment in order to bring your ideas to life and get quality images and sound, pleasant to look at.
The shooting
The shooting of the video is undoubtedly the most delicate step. You should plan to film more than necessary in order to be able to choose the best shots during editing. Keep in mind that your video should be concrete, clear and short to ensure that the attention of your targets is maintained. Through the videos, Spectators must rediscover the codes and values of your society.
Video editing
Assembly is a crucial step, it's the moment when your video really takes shape. At this stage, consider using transition effects, adding music or subtitles if necessary, correcting any imperfection in the image or sound, and inserting your logo or any other element of your visual identity.
Outsource video production
Outsourcing video production allows you to benefit from a professional service without engaging significant internal resources in order to devote yourself to activities that generate more added value. It is a way to boost and boost your communication, internal or external, without burdening your organizational structure. Cenareo is a privileged partner in this context, supporting you throughout this process by offering an adapted and optimal offer.
The Cenareo offer is distinguished by its usability. The tool offers you video templates and guides you intuitively during filming, orchestrating each step with precision and also allowing you to record your screen with voiceover. Its refined technicality designs a fluid narration adapted to your needs, telling you what to say. One of the major advantages of this offer is the ability to edit your videos automatically (integration of brand elements, subtitles, assembly and cutting of video sequences...). This high-performance feature ensures high-quality video production, tailored to your communication goals.
Even more, EasyMovie allows you to get a final video that is easily shareable. This last step, which is often overlooked, is nevertheless of paramount importance. The tool generates a direct link to your corporate video, thus promoting easy and optimal distribution as well as easy statistical monitoring. The tool can also be integrated into your CRM and guarantees you data security.
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