How to properly manage your fleet of internal communication screens?

Digital signage is a means of communication that uses the power and versatility of screens to convey contextualized messages. For large companies present on multiple sites - or even several countries - it is the ideal solution to optimize your internal communication. But it is still necessary to choose the right solution for this, because the screen is not everything. Indeed, behind the hardware, it is the software solution that can make all the difference. It is she who can broadcast differentiated, personalized and manageable messages both by your head office teams, but also by those who are present locally, in a business unit, a country or a region.

To avoid losses in efficiency, time and money, it is time to know how to manage your screen fleet effectively.

Simple and centralized management for well-informed and connected teams

Internal communication plays an important role in large companies. When your employees are spread over dozens or hundreds of sites, it is the glue that holds them together. It is she who transmits the values and societal commitments of the group. It facilitates the integration, onboarding, retention and engagement of your employees. Therefore, it is necessary to have the right tools in order to achieve your goals.

The more granular management your digital signage system allows, the better you can address your messages and give context to your communication. The researchers in your laboratory, the workers in your factories, the managers in your head office, and the salespeople in your stores do not have the same needs. With the digitalization of internal communication, it has never been easier to personalize your messages and deliver them to your teams when and where they are most likely to consume them. The information is always up to date and you don't waste time sending it to the right target. And if it takes you more than five minutes to get there, there is a problem.

The essential functionalities to optimize your internal communication

While granularity in managing your broadcasts is important, it is not the only feature that should be integrated into your digital signage solution. In order to optimize your budget and resources, you should also rely on:

• Multi-user management to delegate creation and publication rights according to your organization. This is essential when you have local relays that are strongly established in a territory. From Paris, it is impossible to know all the specificities compared to your local teams.
• A model in SaaS mode with subscription in order to anticipate and control your budget while benefiting from personalized support. Turnkey that simplifies deployment.
• A unique partner to manage your fleet of screens, and who can intervene both on the hardware and on the software.
• A multilingual model to adapt your communications with the same system, thanks to multilingual management and groups of screens to easily adapt the content to each language.
• A system for detecting faults or disconnected screens which will allow you to receive alerts in case of problems to follow the explanations and actions of the support service. Enough to no longer have to worry about the famous black screen.
• An intuitive, easy to use platform and equipped with numerous templates and pre-established models to respect your graphic charter.
• Performance indicators to optimize your communication and increase the impact of your screens
• Appropriate training for a quick start and the autonomy of content managers for a simple and real-time distribution of all the information in your internal communication: images, videos, text, animations, RSS feeds, etc.