How to get the right messages across to your employees in a saturated digital ecosystem? How can you ensure that your employees at your head office, agencies, shops and stores can access the same messages at the same time? And how to personalize communication to address only a particular segment according to the region, city or a particular category? All in real time and with minimum human investment?
.avif)
To answer these very important substantive questions - especially in times of crisis when regular communication is required - digital signage is a powerful solution in order to accelerate the digital transformation of large groups and structure their internal communication.
The digital transformation of internal communication: a daily challenge
For a long time, internal signage consisted of posters, posters and flyers that were sent to sites and to all floors of the head office in order to convey important information.
While digital technology was supposed to revolutionize things, it only added a layer of complexity. E-mail, internal messaging, instant messaging, intranet, internal social networks... the more communication tools we multiply, the more we get lost. Not to mention that not everyone has access to these services: not all employees have access to a computer station. SNCF for example, one employee out of two is equipped. Also consider store salespeople, service or maintenance personnel, or workers on production lines.
As a result, a divide can occur and important information may be lost. How can you mobilize, motivate and integrate all your employees if just a fraction of them are exposed to your messages? Should we go back to the expensive and inefficient paper version? This is where digital signage can make a difference.
Digital signage to digitize internal communication
Installing screens on your premises, from your head office to your warehouses, laboratories, factories, back rooms and agencies, is the absolute best practice to digitize, modernize and optimize your internal communication.
Controllable remotely, all your screens are connected so that your Communication or Human Resources department can centralize and share the right messages at the right time and to the right people. Would you like to congratulate the bank branches in Saône-et-Loire for their good performance? No problem. Do you want to get preventive messages across on your production sites in Alsace? In a few clicks, it's doable. Do you want to relay your latest national advertising to all employees? Creating and distributing multimedia campaigns is quick and easy thanks to an online screen management platform.
Digitizing your internal communication is an important paradigm shift to better meet current expectations and increase the commitment of your employees. It is also an essential tool for harmonizing your internal communication and facilitating the creation, management and distribution on a large number of screens, on all your sites, whether in France or abroad. This is how The Diana Pet Food Company present in 14 countries, has succeeded in transforming and digitizing its internal communication. A challenge that you can also take on!
To learn more about the ways to digitize your business thanks to dynamic signage, do not hesitate to contact us.
All the news about digital signage and video
