LED digital signage: screens adapted to brand communication

29/8/2022

The screens ofLED dynamic display are informative or advertising media, located at the heart of businesses, points of sale and in public spaces. True media, they offer a vast space for expression to broadcast a multitude of multimedia content in real time, according to the needs of its communication strategy. Discover the advantages ofLED dynamic display for businesses that want to make an impression.

The different types of LED digital signage screens

 

Among the range of screens offered byLED dynamic display, professionals have the choice between different sizes, resolutions and specificities, depending on the constraints of their installation.

LED totem screens

LED totem screens can be installed in stores, businesses and outside. Fixed to the ground or to walls, they remain at eye level for captivating and immersive local communication. Businesses useLED dynamic display in order to disseminate content, which is generally informational and interactive. Often equipped with a touch screen, totem screens allow you to interact with your target: in a restaurant or store, they are transformed into order or withdrawal terminals. In airports or shopping centers, they help to find your way around and find information.

In addition to their ability to deliver personalized information, they are also used for aesthetic purposes. They are the ideal medium for conveying your brand image and developing a unique and innovative universe. The LED totem screen attracts attention with its adapted brightness and high definition; it is therefore quite natural that it is found in transit areas — stations or major pedestrian axes — in order to awaken the senses of passers-by.

LED screens

LED screens are ideal for creating a custom installation. Reduced in size or in large format, the screens ofLED dynamic display adapt to all configurations. In business, they appear in the meeting room for attractive presentations, in the corridors to raise awareness about safety measures or in the break room to broadcast photos of the last team building event. In public spaces or in stores, they lend themselves to ambitious installations: a single screen or a gigantic screen wall, there are no limits.

Their image quality offers optimal rendering even at a distance, to capture the attention of as many visitors as possible. LED screens benefit from exceptional brightness to communicate day and night outside and enhance photo or video content. The screens ofLED dynamic display are particularly effective and versatile supports.

The benefits of installing LED digital signage screens

 

THELED dynamic display adapts to the needs of all businesses wishing to communicate with their content in a different way.

Informing and inspiring thanks to the power of screens

Just like its traditional static counterpart, theLED dynamic display is above all a communication medium intended to share messages. However, its strong power of attraction is nothing comparable, as it offers so many possibilities for the distribution of content in real time within the same space. The screens ofLED dynamic display — totems, terminals, screens and video walls — have the advantage of always broadcasting relevant and contextualized content, for communication in line with the reality of their environment and the moment.

Entertain and make you dream thanks to the magic of screens

In addition to their communicative power, ideal for making an impression with easily memorable messages, the screens ofLED dynamic display have the ability to distract and decorate spaces. The points of sale can take on real new animated atmospheres and change them as they wish. The distribution of multimedia visual content plunges the visitor into a universe studied with a magical dimension, to create a pleasant environment thanks to the power of immersion.

Build relationships and exchange thanks to the interactivity of screens

The screens ofLED dynamic display are not limited to one-sided communication: they also allow businesses to communicate with their audience. They are interfaces through which visitors search, view content, place orders, and provide a wealth of data that is invaluable to businesses. In addition to touch terminals, Social Wall are also devices that encourage communities to interact with a brand through publications on social networks and hashtags dedicated to a specific operation.

In order to manage your screen fleet, opt for the Cenareo solution dedicated to digital signage. Its easy-to-use platform is dedicated to the management of its communication operations, to increase the impact of your multimedia content on your screens of outdoor digital signage, in business or in points of sale. Whatever the nature of your messages, the LED dynamic display guarantees you an adapted and relevant communication. Engage your audience, wherever they are: employees on site or in the field, passers-by or customers, Cenareo overcomes geographical and temporal barriers and allows you to reach your core target audience.

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