Stimulating interaction and encouraging the sharing of publications, these are the possibilities offered by Social Wall to promote your business. With digital signage, it engages with attractive content that turns consumers into real ambassadors. In just a few years, the social wall has become a must for any successful marketing campaign.
Social wall: what is it?
The Social Wall is a digital display bringing together photo, video or text publications from platforms such as Twitter, Instagram or Facebook in the form of a live updated feed. This flow, determined by a hashtag, presents the contents of the same operation visually and interactively on a website or on screens, promoting interaction in real time.
The uses of a social wall
Businesses use Social Wall to take advantage of the virality of social networks, in order to highlight the content of their users.
For internal corporate communication
By broadcasting the content or comments of its customers on screens thanks to a internal communication software, the Social Wall highlights their satisfaction and therefore the work done by the company. It is also a way to broadcast relevant news and feeds.
In physical points of sale
The Social Wall generates social proof and places the customer in the history of the brand. Thanks to dynamic signage, it relays rewarding and, above all, authentic content. The consumer, showing their satisfaction through their content, positively influences visitors and encourages them to engage.
For Digital-Out-of-Home campaigns
The Social Wall Joins forces with DOOH to increase engagement and reach a wider audience through influencer marketing. Digital signage campaigns multiply the reach of user-generated content on social platforms to visitors to a restaurant, mall, train station, or other public places.
The Cenareo solution maximizes the effectiveness of your social media publications. Deploy user content campaigns from social networks on your screen fleet to maximize their reach. With its solution dedicated to digital signage, take advantage of the visibility and increased attractiveness of DOOH to reach an audience beyond the limits of our smartphone screens. The Social Wall is becoming out-of-home and offers businesses the opportunity to engage their audience even more to transform them into a true ambassador.
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Social Wall: 3 examples of use
Maximize the reach of a hashtag, increase the number of followers and generate engagement, the Social wall increases the reputation of a brand tenfold, but not only that.
Silicon Valley Bank
The American bank Silicon Valley Bank has created a slideshow of content from its social networks, broadcast on screen in its premises. It has bet on this attractive tool in order to share the latest company news in real time with its employees and customers.
United Nations Foundation
The United Nations Foundation encourages visitors to its site to commit to equal rights with its #EqualEverywhere campaign. With sound Social Wall, it brings together people sharing the same beliefs around its hashtag, to increase its reach on social networks.
Huawei
During the Lollapalooza festival, Huawei set up a makeup stand and a giant screen for its Social Wall in order to promote its new phone. Festival goers were invited to post their photos with #HuaweiLollaParis in order to win a phone.
3 points to consider when launching your Social Wall
To choose the ideal platform for your Social Wall, determine your needs for a successful strategy.
Set your goals
What actions are expected from the user after viewing the content? The objectives are multiple for a brand:
- Create social links: sharing posts contributes to the development of a sense of belonging;
- Promote a hashtag: encourages the creation and sharing of a certain type of content, useful for the brand;
- Increase engagement: by commenting, liking or producing content, the user actively participates in his reputation;
- Reach a vast target: the virality of social networks makes it possible to reach an infinite audience and increase its visibility.
Define its use
Depending on your goals, you must opt for the most relevant content for your Social Wall. To promote a clothing brand, Instagram is ideal for promoting beautiful images with a strong power of attraction. For a more serious topic, Twitter encourages debate and speaking up.
Choose your aesthetics
To differentiate yourself and impress your audience, it is advisable to be creative and innovative in the appearance of your Social Wall. Compare the themes, options and templates offered by the platforms, which should offer the most customization to add your logo for example.
The Cenareo solution adapted for outdoor digital signage, the ideal ally to broadcast a Social Wall creative and engaging on its screen park. To entertain, promote its services, display social proof or highlight the content of your customers, Cenareo accompanies you in the deployment of an innovative and ultra-attractive social media strategy.
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