The social wall, an interactive tool to boost brand awareness

Stimulating interaction and encouraging the sharing of publications: these are the possibilities offered by the social wall to promote your business. Together with digital signage, it engages with attractive content that transforms consumers into true ambassadors. In just a few years, the social wall has become a must-have for any successful marketing campaign.

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Social wall: what is it?

The social wall is a digital display bringing together photo, video or text publications from platforms such as Twitter, Instagram or Facebook in the form of a live-updated feed. This stream, determined by a hashtag, visually and interactively presents content from the same operation on a website or screens, encouraging real-time interaction.

The uses of a social wall

Companies use the social wall to take advantage of the virality of social networks, to showcase their users' content.

For internal corporate communication

By broadcasting content or comments from customers on screens using internal communications software, the social wall highlights their satisfaction and therefore the work carried out by the company. It's also a way of disseminating relevant news and feeds.

In physical outlets

The social wall generates social proof and makes the customer part of the brand's story. Thanks to dynamic display, it relays content that is both rewarding and, above all, authentic. By displaying proof of their satisfaction via their content, consumers positively influence visitors and encourage them to get involved.

For Digital-Out-of-Home campaigns

The social wall joins forces with DOOH to increase engagement and reach a wider audience through marketing . Digital signage campaigns multiply the reach of user-generated content on social platforms to visitors to a restaurant, shopping mall, train station or other public place.

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The Cenareo solution maximizes the effectiveness of your social media publications. Deploy user content campaigns from social networks on your screens to maximize their reach. With its dedicated digital signage solution, take advantage of the visibility and appeal of DOOH to reach an audience beyond the limits of our smartphone screens. The social wall becomes out-of-home, offering companies the chance to engage their audience even more, turning them into true ambassadors.

Social Wall: 3 examples of use

Maximizing the reach of a hashtag, increasing the number of followers and sparking engagement, the social wall boosts brand awareness tenfold, but that's not all.

Silicon Valley Bank

American bank Silicon Valley Bank has created a slideshow of content from its social networks, displayed on a screen in its premises. The bank used this attractive tool to share the latest company news in real time with employees and customers alike.

United Nations Foundation

The United Nations Foundation encourages visitors to its website to commit to equal rights with its #EqualEverywhere campaign. With its social wall, it gathers like-minded people around its hashtag, to increase its reach on social networks.

Huawei

At the Lollapalooza festival, Huawei set up a make-up booth and a giant screen for its social wall to promote its new phone. Festival-goers were invited to post their photos with #HuaweiLollaParis to win a phone.

3 points to consider when launching your Social Wall

To choose the ideal platform for your social wall, determine your needs for a successful strategy.

Setting goals

What actions does the user expect to take after viewing the content? There are many objectives for a brand:

• Creating social ties: sharing posts helps develop a sense of belonging;
• Promote a hashtag: encourage the creation and sharing of a certain type of content, useful for the brand;
• Increase engagement: by commenting, liking or producing content, users actively participate in the brand's reputation;
• Reach a vast target: the virality of social networks means you can reach an infinite audience and increase your visibility.

Define your use

Depending on your objectives, you need to opt for the most relevant content for your social wall. To promote a clothing brand, Instagram is ideal for showcasing beautiful, eye-catching images. For a more serious subject, Twitter encourages debate and speaking out.

Choose your aesthetic

To stand out from the crowd, it's a good idea to be creative and innovative with the look and feel of your social wall. Compare the themes, options and templates offered by the platforms, which should offer the most customization, for example, to add your logo.

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The Cenareo solution foroutdoor digital signage, the ideal ally for broadcasting a creative and engaging social wall on your screens. To entertain, promote your services, display social proof or showcase your customers' content, Cenareo can help you deploy an ultra-attractive, innovative social media strategy.